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My ORM / 7878 Journey Thread

Discussion in 'Online Reputation Management (ORM)' started by 1337WuLF, Feb 16, 2015.

  1. 1337WuLF

    1337WuLF Senior Member Premium Member

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    Hey dudes,

    I'm in the process of giving 7878's ORM method a try. So far I have sent out 100 letters and have 65 finished letters ready to send out soon, but I wont send those out until I have 100 ready to send.

    The results so far:
    So far out of the 100 letters that I have sent out, I have received 3 responses. Two of them called and were keen enough to leave a voicemail. And another send me a fairly lengthy email.

    The first guy who called already was (sort of) doing his own reputation management. He had a section on his website asking for reviews, and promised a free meal out of a raffle out of all that leave reviews. Which is a pretty good idea to give him credit. What he was missing was the "review funnel" to filter out the bad reviews. He said he'd give his way a go first then get in touch with me after 3 weeks.

    I called the 2nd guy I called back today and made a sale! :cool: He agreed to go ahead for 6 months to see how it goes. I let him do most of the talking and then just told him how I would fix it and how much it was. He agreed to $397 a month for six months, I know I could have gotten more.. But this was my first sale and I wanted an easy one. I also wanted to make back the money I've spent on this which is around $400 (paper, pens, confidential stamp, printer, scrapers). The confidential stamp was $20!!! But I think it was a worthwhile investment.

    My process:

    • Scrape businesses with bad reviews, then filter the list to find the worst reviewed businesses on (1 - 2.9 average score) with at least two bad reviews and are also advertising on Google.
    • Make folders for each lead, make their letter, take screenshots and print
    • Write on letters, write on envelopes & stamp. In my previous mailing I used dice in with the letters. This next one I'm about to send has bells :p Some of them also have nothing inside. I'm going to do more testing in the future to see my success rate without anything inside.
    • Wait a week or two and call all of them.


    I'll post updates as they happen and I'm happy to answer questions and of course, please share your own experiences and ideas :)
     
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  2. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Great overview! Hard work does indeed pay off, good for you!
     
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  3. Dakarois

    Dakarois Regular Member

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    Congrats on your success....
    Now the third person that sent you the email what happened to that? Was it a nasty email ?
     
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  4. themoneyman1

    themoneyman1 Newbie

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    congrats on your success dude
     
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  5. 1337WuLF

    1337WuLF Senior Member Premium Member

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    I sent them an email back, but I haven't received a reply. I'm going to call them when I call all of the others up from the first mailing, which should be tomorrow :)

    I haven't had any angry prospects yet thankfully.
     
  6. asap1

    asap1 BANNED BANNED

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    Great start, im going to sub to this.
     
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  7. originalposter

    originalposter Jr. VIP Jr. VIP

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    Congrats on your first sale. Nicely documented and organized thread! Keep it up.
     
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  8. 1337WuLF

    1337WuLF Senior Member Premium Member

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    A little update:
    I got another call today from my first mailing. Looks like my letters are still sitting on a few desks!

    He said he's going to talk with his business associate and get back to me. :nemoflow:
     
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    Last edited: Feb 19, 2015
  9. H0BB5

    H0BB5 Jr. VIP Jr. VIP

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    *slow clap*
    Good job, good job.
    Planning on sending mine out tomorrow. Finishing all the packaging tonight!
    Keep us updated !
     
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  10. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Good to see another update! Keep the mailers going out!
     
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  11. 1337WuLF

    1337WuLF Senior Member Premium Member

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    I have another voicemail on my phone, so far that's a 5% response rate!

    I finished another 23 or so letters last night. I'm going to another state for a week in two weeks, so I think that I'm going to wait until I come back to send out my next batch of letters.
     
  12. Murcielago

    Murcielago Newbie

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    Good luck. We sent 22 letters friday and got a call first thing Monday morning!
     
  13. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Awesome! Why did you send out on Friday? Seems that early in the week would be better rather than in a big stack of mail on Monday morning.
     
  14. zx123

    zx123 Senior Member

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    what do you use to scrape businesses with bad reviews? How do you collect payment? Do you sign a contract with them?
     
  15. 1337WuLF

    1337WuLF Senior Member Premium Member

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    I use my own scraper that a friend and I have developed. I collect payments with freshbooks and I don't like contracts, so I don't use them, having them on autobill with a credit card or paypal is contract enough for me. :)
     
    Last edited: Feb 24, 2015
  16. tooslim

    tooslim Regular Member

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    When i started using freshbooks my life changed! makes its so easy.

    edit: sent you a message on skype btw!
     
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    Last edited: Feb 24, 2015
  17. H0BB5

    H0BB5 Jr. VIP Jr. VIP

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    Don't mind the dumb question but do most people use scrapers?
    I've been doing this manually and it really does take forever. I was thinking of building my own with a python script but figured it would get flagged by google or against the T&C.
    Any advice/tips on this? how did you develop yours?

    Cheers!
     
  18. 1337WuLF

    1337WuLF Senior Member Premium Member

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    I don't think that many people are using scrapers, but I'm sure a few are. You need to use proxies to avoid Googles nasty ban hammer :)
     
    Last edited: Feb 24, 2015
  19. 1337WuLF

    1337WuLF Senior Member Premium Member

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    A bit of an update:
    I just called the guy who was going to "speak to his associate" and he said that because I can't remove the negative reviews he's not interested. His loss I guess.
     
  20. H0BB5

    H0BB5 Jr. VIP Jr. VIP

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    Any chance you can shine some light on where I can get one of those handy scrapers? :D haha