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My journey making a profitable site like Viral Nova

Discussion in 'My Journey Discussions' started by govmadams, Sep 24, 2014.

  1. govmadams

    govmadams Newbie

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    Hey there,

    I am basically just a normal guy with no deep knowledge of SEO and internet marking but always had a passion for startups and internet things. While I have been very passive so far regarding online businesses (sold some gold in mmorpgs when I was younger...) I was curious when I heard of Viral Nova and its success. I watched their site and thought that anyone can make a site like them.

    And this time I said to myself: Enough of just watching others having success. It is time to stop thinking and start doing. So without any experience I bought a domain, web hosting, a theme and set up a site like Viral Nova in July 2014.

    I am using this thread to keep me motivated and hopefully to inspire others. I have also set up a blog covering more details and strategies I use.

    My strategy:

    I am creating a site quite similar to Viral Nova with the focus on touching stories & animals but not solely for the US market. Still I expect a large enough audience to make the site profitable. Speaking of the audience: I have clearly find out that the target audience for my niche (stories and animals) is female and between 18-45 years old. This is very important for Facebook advertising! If you have another niche (e.g. sports) you might want to target males between 13-32 that like soccer, football, baseball...Knowing your audience plays a key role!

    The focus will be on a fast and mobile-optimzed website and a Facebook fanpage to get traffic. One aspect that may differ from what you expect and what others suggest is that I am not going to push 5-10 posts every day. Instead I am planning on 2-3 posts a week combined with quotes, facts and images.

    This tactic is important to a) save money in the beginning, b) reduce the danger of people getting tired of a new page that keeps posting & posting. I rather want my audience to slowly grow with my site in order to establish long term relationships with them.

    I also made the experience that Facebook advertising can be more effective if used from time to time rather than several times a day. In the beginning I solely boost single posts on Facebook rather than advertising my site or the fanpage. It worked very well for me to start with 1-2 pictures before I post a link to my website.

    My main source for content will be what other sites have posted 1-2 years ago as people seem to forget what they have seen pretty quick. I am also looking for 1-2 unique stories a month for differentiation. Reddit, tumblr and Pinterest as well as community boards are a good source of inspiration.

    As for SEO: I will use the SEO Plugin by Yoast to optimize my site and posts but not do any off-page optimization as I rely on social media traffic heavily in the beginning.

    My progress so far:

    July income report:
    Income: $0
    Expenses: $98,49


    • Hosting
    • Theme
    • Wordpress plugins
    • Facebook Ads

    August income report:
    Income: $876,75

    • Adsense
    Expenses: $125,49

    • Hosting
    • Facebook Ads

    September income report:
    in progress

    Thank you for reading and feel free to ask me any questions!

     
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    Last edited: Sep 24, 2014
  2. govmadams

    govmadams Newbie

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    reserved for whatever questions
     
  3. BigMoneyyy

    BigMoneyyy Power Member

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    Good luck on your journey. How many visitors you had to make $800 last month with adsense ?
     
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  4. govmadams

    govmadams Newbie

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    Thanks man! Around 500k unique visitors!
     
  5. baqarnaqvi

    baqarnaqvi Newbie

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    Hi there, you looks like some badass facebook ads guru. You managed to spend less while your ROI looks way to alluring ;)
    Hope to get some knowledge from you soon.
     
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  6. govmadams

    govmadams Newbie

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    Thanks man! I am goign to reveal as much as possible!
     
  7. junglist08

    junglist08 Junior Member

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    I took a look at their site, and I agree with you; very simple to replicate.

    What have you done in terms of SEO for your website?
     
  8. govmadams

    govmadams Newbie

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    Hey junglist,

    actually nut much because it is no real niche to rank for. I am doing onpage SEO with the YOAST plugin for WordPress though, but only the basics.

    cheers
     
  9. μελαγχολία

    μελαγχολία Junior Member

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    Do you only use Facebook ads for traffic? 500k is a lot of UV.
    Where do you get the content?
     
  10. govmadams

    govmadams Newbie

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    Yup, only facebook ads in the beginning. I choose the content from other viral sites, but only content that is about 1-2 years old because people seem to forget real fast at the pace of the internet. I recommend taking a look at buzzsumo to find viral content!
     
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  11. junglist08

    junglist08 Junior Member

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    nvm you replied as I asked.
     
  12. govmadams

    govmadams Newbie

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    I updated the first post with more information about my strategy!
     
  13. kindit77

    kindit77 Regular Member

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    awesome post. where are your audience from US on facebook.
     
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  14. govmadams

    govmadams Newbie

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    I aim for a broad audience so there are no regional specifications but I filter by interests to narrow down the target audience.
     
  15. back2basics

    back2basics Jr. VIP Jr. VIP Premium Member

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    How many fans does your page have? Also are you just copying and pasting the content?
     
  16. govmadams

    govmadams Newbie

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    About 185k fans at the moment. And no, I don't like copy paste. I change the headline every time and try to play with the texts to give them a personal touch. Might be useful for future rankings though as I am planning on alternative strategies for traffic generation to be less dependent on Facebook!
     
    Last edited: Sep 24, 2014
  17. digitalworldz

    digitalworldz Regular Member

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    How did you get so many fans in a month by just paying $100ish on FB ads? That would barely get you a few hundred fans
     
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  18. govmadams

    govmadams Newbie

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    that is the current fan count in september where I have already spent like 400$ for advertising on facebook. You might be right if I would advertise the fanpage but I mostly boost my posts. And if a post has a reach of 3m+ with high engagement it leads to people liking my site. If a post goes viral I promote the fanpage aswell with a small budget hoping that people who visited my site remember the fanpage. I also work with a facebook pixel and custom audiences.
     
  19. digitalworldz

    digitalworldz Regular Member

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    Nice, how many clicks to you get from boosting a post to 3 million? Is it worldwide targeting? If your average CPC is even $0.01 that would get around 40k clicks to your site for $400.. Which then I expect would go a little viral
     
  20. back2basics

    back2basics Jr. VIP Jr. VIP Premium Member

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    I have the same sort of site, all reliant on fb traffic, but my traffic strategy is a little different. Despite doing the traffic you did last month in the last 2 days, i'm lucky to get a couple hundred new likes a day on my page. So its pretty crazy to get 200k in a couple of months. Did your page happen to end up in Facebook suggestions?