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My first tip thread :) - Shopping niche.

Discussion in 'Making Money' started by fuserleer, Oct 9, 2011.

  1. fuserleer

    fuserleer BANNED BANNED

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    So I've been lurking around on here for a couple of weeks now, made a couple of posts here and there. Anyway, thought it was about time I shared a nice tip, could be common knowledge, could not be so here goes.

    From Feb this year I ventured into internet shopping, big market to play in and its been tough as hell. I'm all white hat, as its a legit business but there's still plenty I can share that may be useful to people working in the same domain, both white and black.

    Anyway, my tip today concerns people's buying trends, more specifically, days of the week.

    Over the past 8 months or so, we have shipped over 50k items, had around 1M visitors to our online store, plenty of data to preen through and look at trends.

    I'm going to focus on the "day of the week" trend here, and some interesting facts and figures that I have found.

    Originally, when I started, I expected the weekend days to be the most active, lots of people not at work, maybe bored, so internet "window" shopping right? Wrong!

    The most profitable day of the week, by quite a margin has always been Monday. More specifically, Monday mornings. I can only imagine this is due to Monday morning blues, people getting to the office, a bit grumpy that the weekend is over, downing a few coffees and of the frame of mind "well, I've got the whole week to finish this weeks task"

    Maximise your Monday's!! Launching a new ad campaign, do it Sunday night ready for Monday. Special offers? Do it for Monday. In fact any new campaign, promotion or similar, do it for a Monday.

    The least profitable day of the week has always been Friday. Our Friday's see typically 30% LESS visits, than Monday, which in turn of course means 30% less sales and profit on that day. Friday evenings in particular are dire. I imagine this is due to people wishing they hadn't wasted Monday morning on the internet and are trying to get the weeks tasks finished, then going for the obligatory Friday night beer with pals.

    Weekend, usually sits somewhere between Monday and Friday. Saturday is weaker of the 2 days, again probably due to people out for the day, and at night, Sunday fares better.

    Tuesday, Weds and Thurs drop off from Mondays peak throughout the week and settle at Fridays low.

    Weather, has an impact too, especially at weekends and holidays where many are off work. If its sunny and nice out, expect lower traffic that day, if its raining, snow or miserable out, expect an increase.

    Sport can also affect traffic and sales, especially at the weekend when most sporting activities happen. If there is a big match, F1 race, or any other popular sport on at the weekend, expect visits to drop off during that time, sometimes up to 10%.

    So there we go, hopefully its useful to someone, you can maximise your earning potential's slightly if you play along to these trends.

    Next time I'll post something with a little more meat :)

    Adios
     
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  2. LBrown

    LBrown Senior Member

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    I think this might be niche specific. I don't do ecommerce but I do affiliate marketing with real products. My top earning niche peaks on Sunday but most of my niches peak on other days of the week, both in terms of traffic and sales. Is your site mostly in one niche or is it a general store (like Amazon and ebay)?

    Still a good tip to keep track of in order to prepare for it.
     
  3. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    OP how have you been getting visits? Search engines or social? I can get some folks to my site through twitter and FB but having a helluva time with ranking for KW's
     
  4. fuserleer

    fuserleer BANNED BANNED

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    We are a general store, with pretty much everything :) The results that we see are pretty consistent, and we are in multiple territories around the world and results are mirrored the same in any country.

    I get my traffic by lots of different means, but I dont bother at all with KW SEO...lots of the content of the site is duplicated from the manufacturers of the items, and neither me or anyone on my team feels like re-writting 600k item descriptions just for Google :)

    Getting traffic depends on how you are set up, if you are affiliate only then your options are limited somewhat. However, if you actually have the goods you are touting there are a couple of places you can list them for free, minimal cost:

    Google Shopping Search, free but you can't list affiliate links. Google are hot on anything like this and your account will be suspended within hour. Plus, Google are being real bitches even with established, legitamate traders at the moment, many of which are having to lay people off or shut their doors due to very minor infractions of Google's policies.

    The Find - Popular in the states, and totally free to list with, a little complicated to get started, but they have a number of feed formats they support.

    Non-eBay auction sites - These guys are crying out for more listings, there's a few that offer fixed monthly fee's. eBid in particular is a nice little source of traffic and sales for us, you can bulk upload, pretty easy to use. I pillage these smaller auction sites whereever I can. eBay i avoid!

    Paid comparison sites - I only use these if I have a superb deal on a popular item, say 10% better than the competitors on there. You have to pay, but if you are the cheapest and have some reputation on review sites you can make a good bonus with that approach.

    These are all fairly public knowledge, I've got a number of other online methods that I use, but I'll keep them for me :) The above should get you started.

    I have a couple of offline methods too, the best one being the following and quite unique I would imagine.

    I'm a complete petrol head and have a garage full of motors that I show on a regular basis at various events in the UK. I have a load of flyers printed with info on about the website and any offers and stick them on the cars, people come and look at the car, and take a flyer...sometimes I offer a freebie for any kids too, a frisby or something and make a little sign "Free frisbee for kids", that gets the parents over even if they aren't interested in my car on show.

    After a show I see a couple of percent jump over the next week or so (I'm doing ~10k visits a day so a couple of percent is significant), most of the shows I go to see 30-50k people come through over the weekend.

    Also one of my cars is plastered with the website decals, its loud and mean, everyone looks at it, and theres the site :)
     
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    Last edited: Oct 9, 2011
  5. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Thanks for the info..I am not an affiliate per se but the site is setup through the vendor and they manage all the orders for me, I set my prices and market they do the rest... Now just trying to get it noticed, I offer adult "toys" among other things and that category in and of itself, limits my marketing a bit as some call it adult and others are ok with it.

    I appreciate the feedback..Thanks given
     
  6. fuserleer

    fuserleer BANNED BANNED

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    If I was in the market and selling adult toys, first thing I would do is set up a small tube site for adult "movies".

    Then I'd list it with all the porn aggregators on the next that crawl the porn sites and list the videos, like EmpFlix, ElephantTube etc

    That way you should get some hits, leech a few movies a day from here and there, upload them.

    Then, on all the video pages, put ad's that point to your store website for the adult toys.

    I'm thinking along the lines of lots of places to get porn traffic, not many to get adult shopping traffic, so merge them.

    If that wouldnt bring you some easy traffic in that niche I dunno what will.
     
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  7. becauseimhot

    becauseimhot Junior Member

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    Nice tips thanks.
     
  8. super11

    super11 Senior Member

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    Thanks for these pointers. I have bookmarked this thread. I have recently taken into a leap into the ecommerce stream and these pointers will definitely come handy. Keep more of these coming. Thanks again:)
     
  9. gigabeam13

    gigabeam13 Newbie

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    these are great tips OP. ty button engaged
     
  10. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Another good post, I guess I have to look into the rules DL those Porn tubes. I subscribe to Xbiz and I have seen multiple articles regarding Lawsuits against some of these tube sites. I wonder if there is a way around that.