My first dropshipping store - failed

natalianie

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Hi there, I have recently started my first shopify dropshipping store. Its in the pet niche, I'm selling just a single product. I have followed Franklins Hatchett course. I have seen similar shops selling the same product and they seemed fairly successful. I have started the FB promotion last week (6 days ago) and didn't have any conversions. The course I'm following recommends to ditch the product if I didnt have any conversion within a week. What do you think? I have spend a lot of time working on my shop and making it looks nice so I feel a bit bad about wasting so much time on it. I'm not sure why is my product not converting when it seems other shops are selling..
 
Hi there, I have recently started my first shopify dropshipping store. Its in the pet niche, I'm selling just a single product. I have followed Franklins Hatchett course. I have seen similar shops selling the same product and they seemed fairly successful. I have started the FB promotion last week (6 days ago) and didn't have any conversions. The course I'm following recommends to ditch the product if I didnt have any conversion within a week. What do you think? I have spend a lot of time working on my shop and making it looks nice so I feel a bit bad about wasting so much time on it. I'm not sure why is my product not converting when it seems other shops are selling..
Would you mind sharing the site here!
 
It's a good product I think. But it's too early to drop I think. I like the structure of the website but it's not very 'catchy'

For example, I would put the product image on the header there where you have the dog since before I was reading what's your product I thought you are selling dogs that can high-five people or something. Also, I see that your Instagram account is pretty new. Just post more and put captions in the images and start engaging with your followers. If you didn't had any conversion that doesn't mean that product isn't a winner, it might mean also that the website isn't too inviting to buy
 
Alright, so, let's check what's going on

I have started the FB promotion last week (6 days ago) and didn't have any conversions.

Spending $$ on ads via FB and for a very short period (6 days) isn't even a factor that determines wither your campaign is good or not. (In your case, I can't say much because we haven't got any single detail about your targeting, make sure to share that as well).

If you had posted some details about what you did, I could have suggested something, but I can only work with what's provided which is your site, so here are some:

1- You have the product page as your homepage. I understand the one product stores are good (really they are), but that's not the way to do it. YOU NEED A HOMEPAGE. No matter what the course you bought told you (nothing against FH, he's good, but still a guru). I'm into the pets niche, I have a dog, I'm an active buyer, but won't at any case buy from your store.

2- Not a good slider, Lack of banners and media (not speaking about the reviews)

3- Lack of shipping details (you might have these on the checkout, but more people will want to check it before)

4- No trust seals (I know it's a completely unneeded factor, but in your case, you would want that under the ATC since the store needs a lot of content and people can't trust it like that)

5- Your about us page is almost nonexisting. Again, the site need to emit a trusty aura. Something that help the visitors get out their wallet. They saw products similar to yours thousands of times. Why would they buy from you?

Getting more details about the targeting would help a lot.
 
Alright, so, let's check what's going on



Spending $$ on ads via FB and for a very short period (6 days) isn't even a factor that determines wither your campaign is good or not. (In your case, I can't say much because we haven't got any single detail about your targeting, make sure to share that as well).

If you had posted some details about what you did, I could have suggested something, but I can only work with what's provided which is your site, so here are some:

1- You have the product page as your homepage. I understand the one product stores are good (really they are), but that's not the way to do it. YOU NEED A HOMEPAGE. No matter what the course you bought told you (nothing against FH, he's good, but still a guru). I'm into the pets niche, I have a dog, I'm an active buyer, but won't at any case buy from your store.

2- Not a good slider, Lack of banners and media (not speaking about the reviews)

3- Lack of shipping details (you might have these on the checkout, but more people will want to check it before)

4- No trust seals (I know it's a completely unneeded factor, but in your case, you would want that under the ATC since the store needs a lot of content and people can't trust it like that)

5- Your about us page is almost nonexisting. Again, the site need to emit a trusty aura. Something that help the visitors get out their wallet. They saw products similar to yours thousands of times. Why would they buy from you?

Getting more details about the targeting would help a lot.
You said it all.
 
Alright, so, let's check what's going on



Spending $$ on ads via FB and for a very short period (6 days) isn't even a factor that determines wither your campaign is good or not. (In your case, I can't say much because we haven't got any single detail about your targeting, make sure to share that as well).

If you had posted some details about what you did, I could have suggested something, but I can only work with what's provided which is your site, so here are some:

1- You have the product page as your homepage. I understand the one product stores are good (really they are), but that's not the way to do it. YOU NEED A HOMEPAGE. No matter what the course you bought told you (nothing against FH, he's good, but still a guru). I'm into the pets niche, I have a dog, I'm an active buyer, but won't at any case buy from your store.

2- Not a good slider, Lack of banners and media (not speaking about the reviews)

3- Lack of shipping details (you might have these on the checkout, but more people will want to check it before)

4- No trust seals (I know it's a completely unneeded factor, but in your case, you would want that under the ATC since the store needs a lot of content and people can't trust it like that)

5- Your about us page is almost nonexisting. Again, the site need to emit a trusty aura. Something that help the visitors get out their wallet. They saw products similar to yours thousands of times. Why would they buy from you?

Getting more details about the targeting would help a lot.

Good advice. Also try to optimize your mobile version of the site and delete all the shitty pop up stuff, I mean look, this is how the site look on a mobile with all the sticky add to cart, messenger bot and newsletter sign up, WTF??
Never saw that much shit on a screen before.
vftSTu2


Plus try to make better ad copy and creative because yours suck:
9py452i

Terrible scroll stopper, bad product presentation, bad ad copy, etc... overall just bad... You must really have a low CTR with these ads...

Also isn't Franklin Hatchet course terrible and old? If you try to follow his course a lot of the stuff he talks about may not work anymore...
 
Good advice. Also try to optimize your mobile version of the site and delete all the shitty pop up stuff, I mean look, this is how the site look on a mobile with all the sticky add to cart, messenger bot and newsletter sign up, WTF??
Never saw that much shit on a screen before.
vftSTu2


Plus try to make better ad copy and creative because yours suck:
9py452i

Terrible scroll stopper, bad product presentation, bad ad copy, etc... overall just bad... You must really have a low CTR with these ads...

Also isn't Franklin Hatchet course terrible and old? If you try to follow his course a lot of the stuff he talks about may not work anymore...

This, I got to see his ads and noticed only one conversion (?) campaign is run, the other is page likes. Did you split test it with multiple adsets? I understand you're only advertising for one product, but one single campaign isn't just enough!
 
Thank you all for the replies. It's my firs project and I dont have much experience with ads and websites. Yeah I will remove the unnecessary items on mobile, indeed it looks cluttered.

As for the ads on social: followed the recommendations from the course, I have 1 ad set with 1 ad (conversions - Add to cart), with a 10$ budget per day. I targeted US and people who are: dog lovers and interested in dog training and must also like cats and be interested in a dog magazine titles > size of the audience 12 million.

Next to that I'm running campaign to get page likes.

Yeah it does seem like the course is a bit outdated, can you guys recommend more up to date stuff?
 

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Thank you all for the replies. It's my firs project and I dont have much experience with ads and websites. Yeah I will remove the unnecessary items on mobile, indeed it looks cluttered.

As for the ads on social: followed the recommendations from the course, I have 1 ad set with 1 ad (conversions - Add to cart), with a 10$ budget per day. I targeted US and people who are: dog lovers and interested in dog training and must also like cats and be interested in a dog magazine titles > size of the audience 12 million.

Next to that I'm running campaign to get page likes.

Yeah it does seem like the course is a bit outdated, can you guys recommend more up to date stuff?
Jeez...is that what he says in the course??
1) No need for ppe campaign , you got some like on your page, that 's it, it's enough, you didn't have to do it in the first place.
2) For testing try this: CBO campaign 100$/per day - 5 adsets min spend 10$ each target e-packet countries english all, different broad interest of 10 millions + for each ad sets with auto placements - in each adset 3 creatives with differents 3 sec intro.
Run for at least 2 days, then start killing underperforming ads. Look at CPC, CTR, AV, CPM and cost per VC, ATC, etc..
Dup and double the budget on profitable ad sets, if nothing is profitable, change creatives and start over.

Don't be afraid to spend money. In the first few days, you will usually not be profitable, just focus on acquiring data and train your pixel.
 
I only have one question: Did you stack your targeting? As in; they have to like X and also X, and also X? (3+ levels deep in targeting if that makes sense)
 
Im gona be honest the site is really not attractive at all very bland, try to look for example one product dropshipping stores. Example heysilkyskin or some shit they used to dropship but now I think they do fullfilment.
 
Jeez...is that what he says in the course??
1) No need for ppe campaign , you got some like on your page, that 's it, it's enough, you didn't have to do it in the first place.
2) For testing try this: CBO campaign 100$/per day - 5 adsets min spend 10$ each target e-packet countries english all, different broad interest of 10 millions + for each ad sets with auto placements - in each adset 3 creatives with differents 3 sec intro.
Run for at least 2 days, then start killing underperforming ads. Look at CPC, CTR, AV, CPM and cost per VC, ATC, etc..
Dup and double the budget on profitable ad sets, if nothing is profitable, change creatives and start over.

Don't be afraid to spend money. In the first few days, you will usually not be profitable, just focus on acquiring data and train your pixel.
Interesting !
Any link to a great guide ?
Also, for what pixel event would optimize the campaign ? Catalog Sales ?
 
So as I suspected, no testing was done.

Now let's dive into the interests you used and take that for example (although Im sure you wont get a single sale with the specific ones you used and the budget you allocated).

Let imagine you did infact get 4 sales from that campaign, my question to you is, how would you know which interest got the most sales? You can get 3 sales from one adset and 1 from the other, you can get 2 from each and the other scenario is that you have got 4 from one interest and 0 from the other.

Ps: Im also not sure about the way you narrowed your audience, doesnt make a sense at all.

What u should do is study your interests, this can ne done using the insights and its the ONLY PROPER WAY.

I understand gurus says otherwise and push u to ppe ads to "start with" ... utter BS.

You should go straight away to conversions if your product is a winner as you say. Start with view content - atc then purchases. Do ot with multiple focused interests (i love my dog isn't going to take you anywhere, people usually use these interets for scaling).
 
You might want to install Google Analytics for tracking.
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup

Also install Hotjar to see user interaction.
https://help.hotjar.com/hc/en-us/articles/115009502848-Shopify

When the user is on a site, reduce or eliminate distraction like the Follow Us section
The Review section is good for social proof but could be improved.

"Please measure your dogs' length and match to the diameter of the beds."
Do you mean the inner diameter or outer diameter?
You could clarify this with an image or more.
It could even be part of the product image carousel.

Hopefully, you have cart abandonment email either with the one that's built-in with Shopify or email marketing.

If you hover over Our Story link, it's showing the myshopify domain page which eventually redirects to your domain page.

Not sure about the As Seen On section.
 
what was your daily budget for 6 days?
I am also struggling to get sales after watching fatchett tutorial. but now what I see, it needs too much money for ads on facebook. I have tried different type of ads for sales but no luck.
 
why only one product, just add some other products even if your intent is not to sell, just add some products and list them as out of stock or coming soon. Just give some time, try different ad units, try experimenting to find which ads perform well. And the site needs a little touch to convert well.
 
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