1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

My favorite Offline Marketing Trick

Discussion in 'Offline Marketing' started by Servicefly, Jul 28, 2010.

  1. Servicefly

    Servicefly Newbie

    Joined:
    Jul 16, 2010
    Messages:
    17
    Likes Received:
    9
    This is for local communities: Design and build menus for all your local restaurants. If you are a designer, create an awesome menu digitally and present it to the restaurant decision maker. You will usually drum up business just for having the balls to do it. Also, if they agree to use the menu, you now have an advertisement to their patrons!
     
    • Thanks Thanks x 8
  2. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP

    Joined:
    Jun 23, 2010
    Messages:
    1,912
    Likes Received:
    4,439
    Location:
    ghosted
    what if they dont accept it? you lose all that time and have a menu that no one else can use?
     
  3. nethead01

    nethead01 Regular Member

    Joined:
    Sep 21, 2009
    Messages:
    426
    Likes Received:
    229
    i kind of like the idea. i would probably just call them up and ask them if i could redesign their menu for free for advertising
     
    • Thanks Thanks x 1
  4. Servicefly

    Servicefly Newbie

    Joined:
    Jul 16, 2010
    Messages:
    17
    Likes Received:
    9
    mudbutt,

    I am suggesting you simply design 1-2 pages of the menu digitally then present it to the restaurant decision maker. Very little time needed.

    nethead01,

    You are underestimating the power of tangibility. You will get a better response showing them something, not asking if they want it. Also, if you had the resources plus time, a physical menu (mock up) goes a lost farther.

    I have used this technique and can attest to its effectiveness. I have tried to ask if they wanted it before presenting and 100% of the time get rejection! I have presented it digitally and achieved a 30% conversion to sale rate. I have presented physically and achieved a 75%-80% conversion to sale rate.
     
    • Thanks Thanks x 1
  5. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator

    Joined:
    Mar 10, 2010
    Messages:
    17,146
    Likes Received:
    31,502
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    This is why auto dealers offer you to test drive their cars... having the car/menu/tangible item in your hands is an excellent technique in sales.

    @OP Great share.
     
    • Thanks Thanks x 1
  6. fvcktheworld

    fvcktheworld Regular Member

    Joined:
    Jun 26, 2010
    Messages:
    470
    Likes Received:
    475
    Occupation:
    Self Made
    Location:
    LA California
    Home Page:
    Agreed, great share. Thanks is given.

    You can take the simple example and do many many things with this.
     
  7. mannclann

    mannclann Newbie

    Joined:
    Jan 1, 2010
    Messages:
    33
    Likes Received:
    33
    If you think this is a bad idea then you must also think that creating and giving away an ebook for an email address is a bad idea. But you would be wrong, it is the same concept.

    You must give something of value in order to get something of value. I used this same method 10 years ago when I designed websites. I would throw together a 1 page design and send it to a prospect, and I got plenty of jobs doing that.

    Granted people are a little more jaded today but the method will work.
     
    • Thanks Thanks x 1
  8. 12inchpianist

    12inchpianist Junior Member

    Joined:
    Dec 19, 2008
    Messages:
    189
    Likes Received:
    1,055
    Occupation:
    IM'er
    Location:
    Winchestertonfieldville, Iowa
    I think it's a great idea. What auto dealers do is not only have you test drive it but many of them (provided your credit and attitude is right) will use the "puppy dog" close on you. They'll send you home in it over the weekend hoping you show your friends and fall in love with it; like a puppy dog.

    You could have them test market the new menu and get opinions from customers. It would make the customer feel important because you're asking their opinion plus it's the customer's who have to look at them all the time anyway. Who better to give you feedback?

    I'm trying to figure out how I can use this idea in other places.

    Thanks for sharing.
     
  9. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator

    Joined:
    Mar 10, 2010
    Messages:
    17,146
    Likes Received:
    31,502
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    Websites for businesses that do not have one, set up some personal websites and advertise in retirement communities, home owners associations, build one for a downtown area and call it Downtown City Name, have every downtown business on there and offer them a live link with company logo to their company site for XX a month/year... I am sure that some of the more creative BHW members have better ideas.
     
  10. Simplex

    Simplex Registered Member

    Joined:
    Dec 29, 2009
    Messages:
    66
    Likes Received:
    59
    Servicefly - could you shed some light on your method for finding the name and contact info for the restaurant's decision maker?
     
  11. flexpaydude

    flexpaydude Regular Member

    Joined:
    May 30, 2009
    Messages:
    443
    Likes Received:
    449
    Location:
    Texas
    though it's not cheap, salesgenie is a decent paid resource for this info
     
    • Thanks Thanks x 1
  12. Simplex

    Simplex Registered Member

    Joined:
    Dec 29, 2009
    Messages:
    66
    Likes Received:
    59
    Ya, I know a few other sites like that one and GoLeads, I was more curious if he had a local method of networking that helped get him in the door.
     
  13. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator

    Joined:
    Mar 10, 2010
    Messages:
    17,146
    Likes Received:
    31,502
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    The local chamber of commerce often has the contact info you need and it is generally online.
     
    • Thanks Thanks x 1
  14. jdn74

    jdn74 Newbie

    Joined:
    May 25, 2009
    Messages:
    27
    Likes Received:
    21
    Occupation:
    Helping People
    Location:
    End of Nowhere
    What do you charge a flat fee (i.e. $XX per 100) and do you also charge a design fee?
     
  15. Iandres

    Iandres Newbie

    Joined:
    Aug 8, 2010
    Messages:
    13
    Likes Received:
    0
    When it comes to offline marketing, one thing I've learned is to always have your print marketing materials on you. You never know who you're going to bump into or when you're going to bump into them, so always keep your business cards, brochures, and product samples on or near you.
     
  16. janewhitman

    janewhitman Newbie

    Joined:
    Jun 26, 2010
    Messages:
    37
    Likes Received:
    3
    hmm great idea/strategy..

    not sure if i would use it fore menus but the idea is solid..just have to apply to your own need..
     
  17. MaxBrunt

    MaxBrunt Registered Member

    Joined:
    Dec 7, 2009
    Messages:
    63
    Likes Received:
    112
    This is how I'm going with this idea. I see in local paper a lot of service business advertising but don't have a website url in the ad - I'll call to make sure they don't have a website.

    Anyways I will throw up a quick WP site with their information on it, nice graphics put together a quick report online searching in their niche, the importance of having a website and including url in the Ads etc etc.

    I'll offer it to them for a low price to hook them in and sell them online marketing & other services at the back end.

    I see these same companies color ads in the paper everyday for months now.
     
    • Thanks Thanks x 2
  18. likeskoolaid

    likeskoolaid Regular Member

    Joined:
    Dec 27, 2009
    Messages:
    352
    Likes Received:
    104
    Occupation:
    \˚ㄥ˚\
    Location:
    \ᇂ_ᇂ\
    great fucking idea man thanks i will try this. also op, very good idea. thanks guys.
     
  19. Methodic1

    Methodic1 Registered Member

    Joined:
    Feb 7, 2010
    Messages:
    76
    Likes Received:
    21
    One of the best ideas I have come across all week, thank you!
     
  20. Salto

    Salto Regular Member

    Joined:
    Apr 13, 2010
    Messages:
    320
    Likes Received:
    95
    nice tipp, thanks =)