My Facebook Ads Suddenly Stopped Working – Need Help

You need to completely change the content and create, edit the target, fb requires always being creative

Dropping performance can be due to duplicate audiences or low account authority. To improve, focus on engaged audiences, check budget ratios and delivery timing, and avoid audience overlap. Lean campaigns and A/B testing can help improve results.

change everything, content, pictures, replace new account, I think it will fix your problem to some extent.

drkaushik said:

everyone,
I was running successful Facebook ads for my online Yoga and Ayurveda services targeting US clients.
2 months ago, my CPM was low, CTR good, and I was getting quality leads. Suddenly, everything died—CPM tripled, CTR below 0.5%, almost zero leads.
I tried fresh creatives, new ad accounts, but no improvement.

What could be the main reasons? Audience fatigue? Account reputation?
Any ideas to recover performance?

Thanks in advance for any tips!

Click to expand...

Sounds like you've hit a common wall — here are a few things to consider:


Audience Fatigue: If you’ve been targeting the same interests/lookalikes for weeks, performance often nosedives. Try new angles or broaden your targeting (e.g., Yoga → Wellness, Ayurveda → Holistic Health).


Creative Burnout: Facebook optimizes toward winning ads fast, which can exhaust audiences quicker than expected. Even if you think it’s “fresh,” Meta might’ve overserved it. Rotate ad styles (UGC, testimonials, reels).


⚠ Account Health: High negative feedback, low trust scores, or flagged creatives (even old ones) can silently hurt delivery. Try running via a clean BM or partner account and see if CPM improves.


Algo Shift: Meta quietly updates its algorithm all the time — and your niche might now be classified under “sensitive health,” which can hurt performance. Try compliance-friendly copy/images.


Tracking Issues: Any chance you’re missing conversions due to iOS 17, browser blocks, or pixel issues? Lower data quality = worse optimization.


Test This:
New BM + new page (not just ad account)
Broader interest targeting + lead form instead of website
Add UGC-style creatives with real voice/testimonial
Monitor ad feedback score in Account Quality section

You should check the quality of your landing page, because facebook prioritizes advertising that leads to a good user experience. If the page loads slowly or is not responsive, low ctr is understandable

drkaushik said:

everyone,
I was running successful Facebook ads for my online Yoga and Ayurveda services targeting US clients.
2 months ago, my CPM was low, CTR good, and I was getting quality leads. Suddenly, everything died—CPM tripled, CTR below 0.5%, almost zero leads.
I tried fresh creatives, new ad accounts, but no improvement.

What could be the main reasons? Audience fatigue? Account reputation?
Any ideas to recover performance?

Thanks in advance for any tips!

Click to expand...

Meta algorithms change constantly, we can't keep things stable forever you need to change

review the page, if it has limitations then the effectiveness will decrease, the best way is to use less error ads

That drop could be from a mix of factors: audience fatigue, flagged account reputation, or Meta's algorithm shift.
You might want to test a new ad account with clean history or try different geos to compare CPMs.

Pretty standard fare these days with niches like wellness that sort of skirt the line between personal and health-focused.
That said, there's quite a lot of factors that might affect that and the likeliest ones are audience fatigue (liek you said), factors outside of your control like seasonality or algo shifts, or a mix of both like, yeah, reputation if you've ever been flagged or have too many negative feedback since that sort of thing snowballs.
A lot of other factors and some workarounds for them you could employ. If it's real bad, you could try using a fresh B< with clean creatives. Warm up and test in parallel, see if there's any difference there.