My Experience When Using An Expired Domain To Build MoneySite

Mr.Never

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Hi guys,
First of all, I am not a native English speaker so I hope everyone can understand everything I want to convey.
So below is what I have learned after nearly 2 months build a money site though the expired domain (I know 2 months is too early to evaluate anything, However in my own opinion, we need to look at the problem and find ways to fix it. This is also the reason I posted this topic on BHW with desire sharing the problems I am encountering and together find out how to fix it :)
Let's go:
1. The expired domain:
I bought this domain on Godaddy's Auction for about $200. Niche: Home/kitchen, Food...
+ History: The previous owner is a blogger who creates this blog to share the recipes and things related to the kitchen. She has hundreds of articles about recipes. So the domain's history is clean.
+ Backlink: totally natural and not spam. Most backlinks come from cooking blogs(Some quality backlinks: Huffingtonpost, Huffpost)
Screenshot_1.jpg
Screenshot_2.jpg


I decided to buy this domain
And Below is some of my mistakes, so I hope if someone intends to build a website based on an expired domain, please be noted:
1. Check carefully the links pointing to your expired domain.
For my domain, the links which the previous owner used is: http://www.domain.com
However, I built the moneysite is: https://domain.com which did not 301 redirects carefully.
---> My advice: We should keep the original structure and only make 301 redirects from HTTP -> HTTPS to minimize the link 301. I think Google doesn't like that
2. 404 Pages, Broken Pages
As you can see in the below image: there is too much 404 Pages, Page with redirect. If you are Google, Do you appreciate a website that has too many broken pages? I think is no :)
----> My advice: Try to recover the Pages which have traffic and quality backlinks before adding any new content.
Screenshot_3.jpg

3. Language Content
This maybe is my biggest mistake. (in my personal opinion)
The previous owner used English content But I have built the money site with Italian Content. This results in up to 2 languages on one website And as you know, we can use many ways to solve this. However, You will not be able to do it perfectly.
---> My Advice: Only one language should be used. The best way is to make 301 redirects to a new site( don't use the expired domain to build a moneysite if it's 2 different languages.

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What I have decided to do:
I decided to stop this website and buy a new domain in Italy because my customers are Italian, So I think the domain .it is the best. I still use this expired domain to 301 redirects to my new site when really needed. (I want to take advantage of the power of backlinks from that expired domain).
------>>>My current problem is the articles that I have published before that on the expired domain. I want to use it again.
Where is the best way?
#1:
Deindex those posts (recommended). If use this way, how should I do it?
#2: 301 redirects those posts to new website.
Anything advice for me?
Thanks in advance and Goodluck with your project :)
 
really glad the way you shared your experience. Good luck for you future things.
I hope a little of my experience will be helpful to everyone. So Do you have any advice for me at the end of this post?
 
IMO, try to rebuild the domain and take a corrective action of what your mention mistakes.
See the result in 2 months.
 
I think you can also deindex your website through the searchh console and start IT language on it again, NO?
 
I hope a little of my experience will be helpful to everyone. So Do you have any advice for me at the end of this post?

Great post OP, I love seeing these "case studies" type of posts


2 quick questions:
1. Did this site rank for anything, regardless of ur mistakes? or not really?

2.how did u find the domain on godaddy auctions? do u usually run each domain via ahrefs or do u use domcomp/another service?
 
Great post OP, I love seeing these "case studies" type of posts


2 quick questions:
1. Did this site rank for anything, regardless of ur mistakes? or not really?

2.how did u find the domain on godaddy auctions? do u usually run each domain via ahrefs or do u use domcomp/another service?

Q1. most keywords do not appear in the top 100 on Google even 200 :) Although the competition is low ( KD just about 14 to 19 by Kwfinder).
Q2. I am just looking for the expired domain on Godaddy's Auction. I think Godaddy is the best. You can also find through other providers like Domcop(high cost). Namejet, Sedo, Dropcatch...
Good luck :)
 
Q1. most keywords do not appear in the top 100 on Google even 200 :) Although the competition is low ( KD just about 14 to 19 by Kwfinder).
Q2. I am just looking for the expired domain on Godaddy's Auction. I think Godaddy is the best. You can also find through other providers like Domcop(high cost). Namejet, Sedo, Dropcatch...
Good luck :)
Hi There.. what about your journey, is there any update?
 
Thanks, I just bought an expired domain so this is quite helpful
 
Thanks for the case study, OP. One question: how long did you let the domain age before using it? If you just built a site right away, then that would be one of the problem. Also, what were the metrics of domain.com without any http:// or https://extensions?
 
Thanks for the great info
1. Why do you stop this site? Coz of language?
2. make 301 redirects from HTTP -> HTTPS to minimize the link 301. Can you please explain this part bit?
 
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