1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

My Clicks are UP my Average Position is down =(

Discussion in 'White Hat SEO' started by BleepingWorld, Jan 23, 2017.

  1. BleepingWorld

    BleepingWorld Newbie

    Joined:
    Jan 7, 2017
    Messages:
    40
    Likes Received:
    8
    Gender:
    Female
    Occupation:
    Student of SEO
    Location:
    United States
    Im reading google analytics. So what exactly does this mean? if you get more clicks shouldn't your position go up.
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 17, 2013
    Messages:
    910
    Likes Received:
    527
    Occupation:
    Professional SEO
    Location:
    Seattle, Wa
    Nope. Think of it like this. Your Relevance and Authority (a.k.a. how well you rank) is independent from Traffic (the number of people who happen to be searching that day/week/month)... So your rank which is determined by Authority (backlinks) and Relevance (keyword stuffing and anchor text) can remain constant while Traffic (people searching during black friday...a lot OR people searching during spring break...a few) can fluctuate up and down based on market forces.

    In online retail when large parts of the country have bad weather we see better sales because more people have to stay inside and they turn to their computers. Likewise the first good weather days of spring tend to be slow sales days for us as people tend to go outside (and away from their computers) to enjoy the weather. Our rankings remained constant but our clicks go up and down.

    Keyword targeting is also very important. You can do things like move from a high volume keyword to a low volume keyword and have clicks go up because the lower volume keyword might target your customers better.

    You can also drop in rankings by changing your titles and meta descriptions but get better click through rate because the new messaging in your title converts better and is winning the click more.

    Eventually Google usually does the right thing and rewards the sites searchers want with better rankings. Not always though. You need to attribute SEO revenue to determine what makes the business more profit. Sometimes there is more money to be made dropping a position or two if you can get the more compelling call to action in your SERP result. If you aren't tracking the organic revenue then you might be passing up serious money in favor of top rankings that don't convert as well. It is a pretty common SEO mistake.

    This is often referred to as conversion rate optimization CRO or discussed in regard to seasonality because comparing a saturday to a monday isn't a fair comparison and likewise comparing a June to a December isn't fair either. The best practice is to compare to the same period last year to determine actual growth during the same season.
     
    • Thanks Thanks x 2
    Last edited: Jan 23, 2017
  3. bismarck88

    bismarck88 Junior Member

    Joined:
    Sep 19, 2008
    Messages:
    114
    Likes Received:
    14
    Gender:
    Male
    Location:
    Vancouver
    Home Page:
    Great writeup
     
  4. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP

    Joined:
    Nov 8, 2009
    Messages:
    2,112
    Likes Received:
    797
    Gender:
    Male
    Occupation:
    Founder/CEO
    Location:
    Austin, TX
    Home Page:
    Can't say it any better than this. Great info here.