My average long term plan. Thoughts?

I have two niche money sites where the information rarely changes for the products I sell. How do I add content, when there isn?t any real, new content to add? Even the products are pretty straight forward. My plan: Develop two WP review sites, one for each product type and have those sites link to the money sites. Link the heck out of the review sites to get them ranked. Do the usual SEO, blogs, posts, articles, scraping etc. Maybe sell ad space on the review sites to my over priced competitors once it gets ranked high enough.


More info: One money site has been up and running for about 5 years and ranks pretty well with a few main keywords. It varies, but usually its number 5 or 6 organically in the US. The second site is not built yet, but will compliment the first site. Basically, we sell a main product then sell replacement supplies afterward. For the replacement supplies, I don?t rank on the first page of the serps. I.E. I?m ranking for the razors, but not the replacement blades. (Not the real product.)


Am I over thinking this? Should I simply promote the money sites as best I can with ?white hat? SEO and make up content to add to it to keep it fresh? Thoughts? Ideas?

You definitely don't need content to be constantly updated in order to rank high on serps. However, some things you can do are:

1. Enable comments from users to review your product
2. Update your site with interesting articles about razors and shaving -> allows you to earn more $$$ through adsense
3. Have special deals from time to time.