so I thought to make this post a worthwhile. I'm going to provide you with some resources to get super high ctr's on your fb ads... Don't quote me on the title...it might not be the best guide, but will help beginners! ctr = click thru rate Below are the examples of some categories which get high ctr's! 1) women (with boobs...yes big ones) 2) latina's with glasses 3) Groupon's "falling house" and etc etc....these are pretty normal... But, let's get a bit more creative...and i'll show you some samples and how my ctr rate varies from image to image...below are some examples... Techniques will be discussed : 1) Use neon colored borders 2) tilt the images slightly 3) Sometimes invert the whole image 180 degrees. etc etc..... So the point is to get as much attention as possible. Facebook's design is almost or nearly perfect. So we need to aim for something which is otherwise not perfect at all... An average human eye can spot a difference in an ad...so we have to acknowledge that act accordingly... Some examples are below: For the above particular image, I ran a mobile offer...an incent one... The above image has the best ctr of all...and yes it's that one obvious reason...You got it right if u guessed it but if you haven't...think about it...you'll know why... feel free to test these if you want...but hey don't forget to relate it i someway... When a user looks at your image...at that point they are actually looking at the title aswell...So that's your chance to prove what you got... so good luck guys...More case studies coming soon!