Instagram is one of the most used social media today. Every individual who is socially active is likely to have an Instagram account. It's a platform to share and engage with your followers. Instagram is a fun place as well as a powerful tool for your business. Since Instagram has introduced business accounts in 2016, its main priority is to give importance to the brand and an environment to connect with its followers. If you are posting on Instagram then it is important to get traffic through your posts on your website. There are many companies and businesses who want their brand to be considered on Instagram or they want to be the influencers of their niche. For this, they must have a profile which looks genuine and in today's scenario, a profile only seems to be genuine if it has quality content along with a huge number of active followers. Increasing followers that too without paying any money can be a slow process. But the followers which you get without buying are free Instagram followers and these can be increased by focusing on what your customers want to see. You should keep the following points in mind while posting on Instagram to increase your followers. 1. Use unique hashtags. 2. Like pictures from people in your target audience. 3. Be descriptive with your captions. 4. Your profile should reflect your brand. 5. Visit the profile of influencers in your industry. 6. Geotag your Instagram stories. 7. Use attractive images. 8. Post in most active time zones. 9. Know the best time to post on Instagram. 10. Don't forget to mention your website in your bio to increase traffic as well.