1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Must Have Tools

Discussion in 'Black Hat SEO Tools' started by Holzr, Sep 14, 2016.

  1. Holzr

    Holzr Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2016
    Messages:
    628
    Likes Received:
    319
    Gender:
    Male
    Location:
    UK
    Hi all

    As someone getting into IM and SEO, mainly focussing on Amazon and MNS. What are some must have SEO tools. Ideally on the low budget side?

    Thanks in advance for replies! :)
     
  2. thepenguinisalie

    thepenguinisalie Newbie

    Joined:
    Apr 13, 2016
    Messages:
    13
    Likes Received:
    14
    Rank Tracking Tools

    An affordable rank tracker would be handy, if you're just getting into SEO then you probably want a low-cost web-based on-demand rank tracker (pay per report). Most of the desktop-based rank tracking solutions got a hell of a butt****ng a few months back, with the number of private proxies required to maintain (accurate) data rising sharply.

    Only the large web-based tools which have all of that stuff well in hand seem capable of providing accurate ranking data now. The problem is: most of them are designed for on-going rank tracking which can cause you problems early on. Early on in your SEO career you want to be performing more infrequent, large-scale data pieces to wow potential clients and base your insights / deliverables /site-changes on. Web-based tools mostly have an annoying pricing structure whereby you have to pay to track (for example) 10,000 keywords weekly / daily. That costs a bomb and you won't require that from the off.

    To get around this, I contacted a leading web-based rank tracking solution directly and paid them $150 to dev me an 'on-demand' solution which supports 'up to' 10k keywords (across 10 sites) and which scales down the pricing if I decide to check fewer keywords. Around $80 will be the on-demand price for checking 10k keywords across 10 sites, so that's not too bad and I can price it into one off analysis pieces for clients without taking too much flak. The pricing was achieved by having the web-based ranking platform's dev team amend their querying technique. Previously they were checking the top 10 results only (so 10 queries for 100-positions search-depth) and they were also performing additional queries per competitor's website. I pointed out they could just load 100 results and scrape all the competitor's data from that one fetch of source code, meaning 1 query per keyword (not 10 or 100).

    They did point out their prior querying method was 10-20% more accurate (probably true) but when you're dealing with large-scale ranking data the errors get lost in the volume of data (which is good). I also mentioned to them that 10% extra data accuracy for 10x to 100x the price was just jokes and I wouldn't pay it ;) tehlulz

    Don't use Link Assitant Rank Tracker, Rankerizer or any of the other bullshit people like to harp on about. Invest in a custom dev'd web-based on-demand solution. Less stuff to manage, less panic attacks caused by horrible data


    Keyword Researching Tools

    SEMRush - this is factually great value for money, get set up on there. It's a great way to harvest all your competitor's keywords with minimal expenditure. Note though that the data can be noisy as fuck so you will have to write clever excel formulae to cut out competitor-branded keywords, keywords for locales where your client doesn't operate and other irrelevancies

    Keyword Revealer - Curse the Keyword Planner 'ranged averages' update! Want to base decisions on keyword traffic based on Google's Keyword Planner now it shows keyword volumes like: "1000 - 10,000" per each keyword? No? Good, that would be a dumbfuck idea. If you want to be able to get the old keyword volumes (which are admittedly still crappy averages) back, you'll need Keyword Revealer.

    Note that even though you can change the region on the tool when you upload keyword lists, they only provide search volumes for Google: 'All Territories'. If you want to estimate regional search volumes you can build a clever formula like I did. My formula divides all territories search volumes differently per volume threshold and then averages that result against Google AdWords' forecasted impressions.

    I ramp up the budget and bid amounts to maximum in order to expose (more) accurate forecasted keyword impressions in the AdWords back end. Think of it this way, if you bid as much as possible as consistently as possible your ad (for each keyword) would usually display at position 1 (PPC) and thus would always be seen. If the ad is always seen, they search impression data becomes useful for SEO purposes. Just quit building the campaign before you pay Google any money and re-purpose the data for SEO.

    Keyword Revealer is liek $29 a month for unlimited keyword queries. Google's Keyword Planner (and the AdWords back-end) is free. See what you can come up with, my formula leveraging Keyword Revealer all-territories search volumes and AdWords forecasted impressions is now 87% accurate against historic regional (UK) search volume data so that's a win. Not that I need it; I have access to an agency PPC google account so I can still get the accurate volumes from Google's Keyword Planner whenever I want - but I like to have contingencies

    Keyword Researcher Pro by CleverGizmos
    - This is basically ubersuggest on crack. It's ubersuggest with wildcard support. It uses autocomplete data, but you can query for keywords like " * car insurance", "car insurance * " or "car * insurance". This is one of the few remaining desktop tools that is both affordable and worth a shit. Think it's like $30 or $40, or that's how it was priced last time I looked. You get free updates even though you only pay for the tool once (amazing right?)

    In terms of value, KWRP is one of the best. Like SEMRush the data is noisy, prepare for some formula writing to reduce the noise...

    Analytics Edge for Excel - Pricey. Get the core add-in and the "Google Search" add-in when you buy it. Why buy it? Uhhhh it can bypass the limit on exporting only 1k search queries from Google Webmaster Tools / Search Console using Google's new API. If that's not reason enough to pick it up then I really don't know how I can convince you of its value. Very tecchie, nerdy tool. Cost-efficient if you have even a few clients, think it's between £100 and £150 a year depending on the modules you select for purchase. The pricing is relative to SFs pricing structure and it does some wonderful, WONDERFUL things

    Backlink Analysis


    Google Search Console - this is free and provides you with link data, however the data is bare-bones (linking URL only). As I keep trying to tell people, a list of URLs is factually not a list of links. Links have a point A and a point B, addresses and links are not the same thing. To fill out the rest of the data which Google starts you off with, you'll need Screaming Frog or ScrapeBox's free stand-alone URL checking tool. It's difficult to find, I'd love to link you to it but I'm NOT ALLOWED because arbitrary forum rules / reasons (my post count is too low).

    Ahrefs and / or Majestic SEO - There's no point going with any other backlink tools. These are the two which are worth a damn and the crawl the web slightly differently, so arguably you want both

    SEOSpyGlass by Link Assistant - This tool isn't that great but you pay once and then you own a copy of the tool. If you have a license, it's another source of links to throw into the mix. If you don't already have a license, probably don't bother with this tool

    URLProfiler - You can get some data here for free

    Moz (Open Site Explorer) - You can get some data here for free, don't pay for this though it's garbage value for money

    WebMeUp - You can get some backlink data here for free

    Backlinkwatch.com - This is completely free but the data accuracy is ... well ... it's shit, to be honest mate. But if you re-crawl all your backlink data using a live link checker (such as monitor backlinks - pricey, or ScreamingFrog / ScrapeBox URL Checker - cheap) then you can squeeze a little extra data out here

    If I didn't make the point clearly enough, when you combine and de-dupe backlinks from multiple tools / source in Excel - ALWAYS use another crawler to re-crawl the links. Don't report on dead links. Don't be that asshole. No one like that guy.

    On-Site SEO


    Screaming Frog - How much is it, like £99 per year or something? Anyway it's a bargain. Don't use old, outdated "Bing SEO Toolkit" (also known as Microsoft SEO Toolkit and IIS Toolkit). Use ScreamingFrog. Use a real man's tool, arrrgh! And have a beer while you're at it. Quite frankly SF is the bomb, especially now that it supports XPath queries

    If you can use conditional formatting, pivot tables, VLookup and if you can make some pretty Excel graphs - SF is all you really need.

    Oh yeah - Screaming Frog also just released an SEO-oriented log-checking application. Haven't tried it yet, will report back when I have...

    SEO Tools for Excel - Feeling too lazy to crawl links in SF for Meta Data and other junk? Just do it all right from Excel. Querying is diabolically slow - though. Still handy if you just wanna pop a few bits of data without opening up an entirely different application. Not too expensive, think it's another one of the "pay around a hundred quid yearly" brigade

    If you're technically minded and proxy-savvi - you may also want to pick up the full edition of ScrapeBox. Activation is long (over a day) and buggy, but the staff are nice and get things sorted out pretty fast. This tool basically allows you to build your own Google-scrapers. I don't use it any more, I use Python with Selenium and XPath ;)

    Data Visualisation


    NodeXL -
    A plugin / template for Excel that is typically used to draw network diagrams. You know what's a massive network? The internet. Draw internal / backlink diagrams for your client, it looks really cool and they love it. Gephi does basically the same thing, that's a stand-alone application though

    PowerMapper - The lisence is a one-off fee but it's not cheap for any edition that's worth a crap. Multiple hundreds of pounds / dollars. But the tool is pretty cool, it crawls a website and then draws it as a tree diagram! Show your clients what their website looks like - you may need paper larger than A1...


    I know loads more SEO tools but this is all I have time to post :') apologies

    Recommendations Summary


    • A custom dev'd on-demand rank tracking solution from a web-based ranking data provider
    • Majestic SEO & / or Ahrefs - Majestic's silver plan will do £29.99 per month
    • Screaming Frog - £99 per year
    • SEO Tools for Excel - 79 Euros per year
    • Keyword Researcher Pro - Can't find the price, their website is horrible but the tool is legit
    • Keyword Revealer (unless you're also running PPC like me) - Pro plan, $29.97 per month
    • Excel 64-Bit - Go ask microsoft. Get good 1-off deals by buying OEM lisences on Bonanza, 1-time install only
    • Google Webmaster Tools / Search Console - Free
    • Google Analytics - Free
     
    • Thanks Thanks x 12
    Last edited: Sep 14, 2016
  3. Derek Perkins

    Derek Perkins Newbie

    Joined:
    Sep 8, 2016
    Messages:
    7
    Likes Received:
    3
    Gender:
    Male
    Occupation:
    Founder of Nozzle - Rank Tracking Software
    Location:
    Utah
    Home Page:
    @thepenguinisalie answered that question as well as it's possible to be answered. If you're just getting started, don't get overwhelmed. Pick some of the most common ones, probably Google Analytics and Search Console, and get to know those first. Spending time there will naturally lead to you asking some questions, then look to the tools he listed.
     
    • Thanks Thanks x 2
  4. pelangi

    pelangi Regular Member

    Joined:
    Jul 30, 2016
    Messages:
    207
    Likes Received:
    28
    Gender:
    Female
    Occupation:
    Linkbuilding
    Location:
    Indonesia
    just to recomend you : keyword researcher clever gizmoz or semrush...
    clever gizmoz was designed for amazon i think..
    or buy some amazon low competition keywords....
    use expired domain for a better start to rank..
    i think thats low cost
     
  5. Purush

    Purush Senior Member

    Joined:
    Jul 12, 2016
    Messages:
    1,163
    Likes Received:
    188
    Gender:
    Male
    great info by newbie
     
  6. Holzr

    Holzr Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2016
    Messages:
    628
    Likes Received:
    319
    Gender:
    Male
    Location:
    UK
  7. extremeboy

    extremeboy Jr. VIP Jr. VIP

    Joined:
    Jul 8, 2010
    Messages:
    3,247
    Likes Received:
    676
    Occupation:
    World Best RANK Tracker SERPCloud.com
    Home Page:
  8. davids355

    davids355 Jr. VIP Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    10,401
    Likes Received:
    8,106
  9. SEOplusplus

    SEOplusplus Registered Member

    Joined:
    Sep 11, 2016
    Messages:
    68
    Likes Received:
    11
    Gender:
    Male
  10. Botsky

    Botsky Jr. VIP Jr. VIP

    Joined:
    Oct 2, 2015
    Messages:
    266
    Likes Received:
    42
    Thanks bro :)
     
  11. thepenguinisalie

    thepenguinisalie Newbie

    Joined:
    Apr 13, 2016
    Messages:
    13
    Likes Received:
    14
    Just wanted to thank everyone for all the positive responses to my post. I'll try to actually spend some proper time on BHW helping others as that's clearly of value to thus community :)
     
    • Thanks Thanks x 2
  12. Titans

    Titans Jr. VIP Jr. VIP

    Joined:
    Oct 20, 2013
    Messages:
    2,407
    Likes Received:
    603
    Gender:
    Male
    Occupation:
    SEO
    Location:
    My Home
    Home Page:
    Nice share mate.
     
  13. Aluminium

    Aluminium Jr. VIP Jr. VIP Premium Member

    Joined:
    Dec 5, 2013
    Messages:
    1,776
    Likes Received:
    935
    Gender:
    Male
    Occupation:
    High-Quality Content Provider
    Location:
    Canada
    Home Page:
    Hands. Since you're usually born with them.. they're free!
     
  14. andrew1978

    andrew1978 Regular Member

    Joined:
    May 13, 2012
    Messages:
    441
    Likes Received:
    28
    Gender:
    Male
    Occupation:
    Internet Marketer
    serpbook.com i use for rank tracker, it's very nice
     
  15. Xlr8

    Xlr8 BANNED BANNED Jr. VIP

    Joined:
    Oct 17, 2014
    Messages:
    430
    Likes Received:
    174
    I asked the same question about 2 years ago when i was starting with SEO.

    Bought GSA SER, Captcha Breaker, Kontent Machine, The best spinner and lots more.

    Spent over $500-600 on them.

    Don't use a single one of them now.Except for Scrapebox. lol

    I'm not saying they don't work. They do. Just not like they used to. And nothing beats the power of high authority relevant PBNs that are manually built to pass a manual check these days. (At least for me)

    So here is what I'd invest in if I were starting all over again

    1)A decent SERP tracker - I personally use ProRank Tracker

    2) Group buys for these tools - AHREFS,Majestic,Semrush,WordAI - Costs me about $30/m

    3) Spreadsheet application - I use Libre Office because Excel is paid and I am a cheap fuck

    4) VA - Because you don't want to spend 24 hrs a day building links manually. Do it once yourself,record it and then use it train your VA.

    My honest advice - Do not invest in tools. It's just not worth the time.

    However, if you are keen on using tools then I'd suggest you to get a VPS with all the main tools installed instead of spending on all of them like I did.
     
    • Thanks Thanks x 2
    Last edited: Sep 20, 2016
  16. Heiko

    Heiko Jr. VIP Jr. VIP

    Joined:
    Jul 26, 2016
    Messages:
    731
    Likes Received:
    516
    Gender:
    Male
    Location:
    Germany

    Thanks for that. However i have a few questions?

    Where do i find these Group Buys , and by VA. Do you mean Virtual Assitant?

    thanks in advance,
    heiko
     
  17. Xlr8

    Xlr8 BANNED BANNED Jr. VIP

    Joined:
    Oct 17, 2014
    Messages:
    430
    Likes Received:
    174
    I have a guy who provides these for me. No issues so far. Support is fucking fast since its on Facebook. lol. PM me if you want his contact.

    And yes. VA stands for virtual assistants. You're basically cloning yourself here which will save you fuck-loads of time.
     
  18. Aty

    Aty Jr. VIP Jr. VIP

    Joined:
    Jan 27, 2011
    Messages:
    5,994
    Likes Received:
    4,088
    Occupation:
    SEO (Senior Erection Officer)
    Location:
    your 6 o'clock
    Home Page:
    SEMrush would have been nice, but since Google fucked up all data I'm not sure how reliable it is right now.
     
  19. Alexis Gil

    Alexis Gil Registered Member

    Joined:
    Aug 17, 2016
    Messages:
    92
    Likes Received:
    6
    Gender:
    Female
    Keyword analysis tools: SEMrush (paid), Ubersuggest (free), Term Explorer.