Multiple eCommerce Store with 1 Paypal account?

I did some research on this before posting this question here but i am still a little confused.

Right now, I am using Paypal standard checkout with my ecommerce storeS, and on the checkout page (paypal login page), it shows my company name (LLC).
How can it assign a dedicated account for each store, so that it shows my store name instead of my LLC name? I think this will make more sense as it matches. Otherwise, I am afraid customer will get confused.

I don't believe you can w/ PayPal. Also you're more or less misrepresenting yourself, you'd need to file a DBA (Doing Business As) document with your state.

However, I just came across this payment processor today:

http://stripe.com/ <-- They might work for you.

Alternatively, you could use Google Checkout on one site. Really, you could use multiple merchants if you needed. All-in-all though you can't be doing it under bogus names as they all want to verify your LLC.

However, as I mentioned above with a DBA your options might be a little better, not 100% sure.

Also, just call paypal and ask if what you want to do is possible.

Maybe I didnt explain properly. Suppose my company is "Camera LLC", and I operate multiple online store as follow;

Nikon Store
Canon Store
Sony Store

When people purchase from my Nikon Store, on the paypal checkout page, i want it to show "Nikon Store" or my Nikon store logo.
Right now, its showing "Camera LLC" for all 3.

still looking for an answer. thanks.

To my knowledge, it cannot be done. So the best way to handle it is to put on each of your 3 ecommerce stores, Nikon Store, a division of myname for my, LLC. So if later on your customer wonders about yourname, LLC on the credit card statement, they might go back and see what they bought at your store. It helps to put your LLC on the invoice and mention it on any emails you send too.

Will this leave a google footprint if you interlink sites?