I did some research on this before posting this question here but i am still a little confused. Right now, I am using Paypal standard checkout with my ecommerce storeS, and on the checkout page (paypal login page), it shows my company name (LLC). How can it assign a dedicated account for each store, so that it shows my store name instead of my LLC name? I think this will make more sense as it matches. Otherwise, I am afraid customer will get confused.