That is a possibility. In the old days, traveling medicine
salesmen often "planted" a person in the audience who
would act very ill and then after swallowing a sip of the
medicine, they would jump around and proclaim that
they were miraculously cured. Then the crowd would
rush up to the stage in a frenzy to buy the product.
I guess you could call that an early version of "Black Hat
Social Proof"
The "sheep" trait in the other'wise' almighty Man! So our IM "Guru" is somebody who expertly pulls the wool over the sheep's eyes and then robs the wool from its hide & etc. ... Cool!
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