Hey guys, I've had an eCommerce store since 2013. About 75% of our traffic was PPC and it's just not affordable anymore...even with optimizing the crap out of my campaigns I'm just over breaking even. We switched to a heavy content strategy about 6 months ago and started pumping out quality articles. We have 38 articles so far.. About 25% are in the top 10 and 50% are top 25, but the others aren't ranking and haven't really moved. I know I need a backlink strategy and I'm just sick of hearing post shareable content. Sure, in an ideal world all my posts would go viral and I'd get a ton of links...yeah right. Excited to jump in and learn.