More Traffic vs More Keywords | Which Would You Choose?

having more keywords even if the traffic is initially low.
 
Hi everyone,
I'm looking for some advice and opinions on SEO growth strategies.

Here’s the situation:
I have a new website that has been indexed for about 3 months. When I check SEMrush, I see that:
  • 381 keywords are currently ranked.
  • Around 1,300 organic visitors per month.
Meanwhile, I’m comparing it to a competitor who has been around for almost 2 years. Their site shows:
  • Around 150 keywords ranked.
  • About 10,000 organic visitors per month.

I'm trying to figure out:
For long-term growth, would you prefer having more keywords early on (even if the traffic is still low), or would you prioritize immediate high traffic with fewer keywords?



My current keyword growth:

View attachment 440506


Really interested to hear your thoughts and experiences! Thanks a lot in advance!

Initially, I'd prefer to have more keywords as this is healthy. For business purposes however, the only thing that matters is the quality of the traffic you're getting.
 
Intent and focus is what I go for.

Keywords vs traffic is a nothing burger.
 
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