Hi, I m monitoring one website that uses black hat link building. In fact, it uses so bad link building methods that it is funny that is not getting penalized. I m wondering, how is that possible? The website is with premium content and design, and it looks really nice. BUT link building technique is a hell of spam. Not only backlinks are provided on web 2.0, but whoever made them just copy pasted original articles from the main website and post them on web 2.0 like wordpress.com, blogspot.com and so on. And it is done heavily. Do you think this website will be penalized? And if that is so, when? Right now will enter in top 10 for a 150 000 monthly search keyword that is heavy buying keyword with the sale in the keyword. That means this guy is already making a hell of a profit and I m also thinking that Google will not penalize him, probably because he have premium content and nice design, what do you think? Can you get away with spammy copy paste articles that are same as on your main page?