Context advertising
In order to offer your Internet site as a resource for placing contextual advertising, you need to register it on the contextual advertising service. After that, place ad units on your resource and receive income from each click on such advertising. The concept of "contextual" implies that advertising will best match the theme of the site and the needs of each visitor. Therefore, the likelihood that the visitor will respond by clicking and turn its action into money for the owner of the resource is quite high.
The advantages include the fact that such monetization is safe for the resource itself, it does not distract from the content and brings a steady income, which increases in direct proportion to the growth of traffic.
The disadvantages are: strict adherence to the rights of the advertising system, not suitable for all topics, there are other types of monetization, allowing you to earn more.
Banner, teaser and other pop-up ads
In order to provide an opportunity for placing such an advertisement, the site owner also registers it in the banner network. Then it places a special code, according to which banners are drawn up. Sometimes the advertiser himself appeals to the owner of the resource he needs (usually it’s about frequent visits) with an offer to place a banner. Earnings here are for clicks on the banner, the number of impressions or the fact of its placement.
The cost of such advertising is lower than the contextual, but the probability of clicking on the banner is much higher. In addition, these types of monetization allow you to block advertising of competitors and are suitable for any subject. It is also worth considering the fact that pop-ups have a negative effect on the ranking of the site by search engines.
Link Exchange
The essence of the method is to make money by placing other people's links on your site. In order to earn income, its owner must register on the stock exchange, get a special code and place it on his web resource. After that, the exchange's webmaster chooses a place to place links to other articles on the site of the owner. Following each link is subsequently converted into money for the owner.
The advantages of such monetization include fast and substantial income. But earning income in this way is very careful, because overloading links increases the risk of being hit by search engine filters, depreciates content for visitors, and therefore can trigger an outflow of traffic.
Partnership programs
The site owner is registered on the resource that offers affiliate programs that correspond to the subject of the resource. The resulting partnership links he places in his. Links can be accompanied by interesting text or be in the form of a banner. The more efficiently the affiliate link is posted, the more often the commission comes.