Mobile Usability by G00gle Insights

EagleRose

Junior Member

Apr 11, 2009

112

203

• Nov 16, 2011

• #1

Just sharing...

I found this report about Mobile Usability by Google Insights.
Quite interesting; information that could be of use to you,
if you are in Mobile Marketing...

The Mobile Movement
Understanding Smartphone Users
Google/IPSOS OTX MediaCT
U.S., April 2011

Code:

http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf

 

EagleRose

Junior Member

Apr 11, 2009

112

203

• Nov 16, 2011
• Thread Starter Thread Starter

• #2

Research Objectives
Gain a deep understanding of smartphone consumer behavior, specifically with regard to:

• How aresmartphones used in daily life?

• What role do smartphones play in decision making for products & services?

• How do consumersmulti-taskwith their smartphones?

• What types of info are consumers searchingfor on mobile ?

• How do consumers respond to mobile ads?

 

M

Majeur

Newbie

Sep 22, 2011

22

4

• Nov 18, 2011

• #3

thanks man! great infos

 

J

jackdawson

Newbie

Mar 13, 2010

45

16

• Nov 18, 2011

• #4

Thank you for this. Good information here.