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Mobile Usability by G00gle Insights

Discussion in 'Mobile Marketing' started by EagleRose, Nov 16, 2011.

  1. EagleRose

    EagleRose Jr. VIP Jr. VIP Premium Member

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    Just sharing...

    I found this report about Mobile Usability by Google Insights.
    Quite interesting; information that could be of use to you,
    if you are in Mobile Marketing...

    The Mobile Movement
    Understanding Smartphone Users
    Google/IPSOS OTX MediaCT
    U.S., April 2011

    Code:
    http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf
     
    • Thanks Thanks x 1
  2. EagleRose

    EagleRose Jr. VIP Jr. VIP Premium Member

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    Research Objectives
    Gain a deep understanding of smartphone consumer behavior, specifically with regard to:

    • How aresmartphones used in daily life?
    • What role do smartphones play in decision making for products & services?
    • How do consumersmulti-taskwith their smartphones?
    • What types of info are consumers searchingfor on mobile ?
    • How do consumers respond to mobile ads?
     
  3. Majeur

    Majeur Newbie

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    thanks man! great infos
     
  4. jackdawson

    jackdawson Newbie

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    Thank you for this. Good information here.