Here is a picture of a prominent company missing the mark on branding/advertising their product. I use the product almost every day and every time I plug it into my computer I think this is nuts... no company name on the plug that I see each and every time I use it. The bottom guy has his name exposed but the top guy fails to do that for some crazy reason. If you are going to advertise don't do this... make sure that your name is out there. I do not believe in Universal Branding in a lot of instances but in this situation this company uses only a Universal Brand, and it makes sense due to it's target market being limited, but for some silly reason the hide their name on the underside of the USB port plug. Don't be like that guy, take advantage of subliminal advertising.