Microdata for global company

schmarckq

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Oct 30, 2014
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Hi Guys,

I work for an Insurance company that has offices in 12 countries.
The footer on our new website lists all 12 addresses, with name, address, contact details and country.

Im now doubting a bit on what the correct way is for adding microdata.
Schema.org offers a few choices:
-Cooperation
-InsuranceAgency
-Store
-Department
-Local Business

My guess is to tag the HQ as 'Insurance Agency' and the other offices as 'Departments'. But the other offices could also be 'Local Business' - since they are doing their own sales and bd.

Would choosing Department over Local Business hurt the local rankings on their local google's? Which would be the correct one to choose?

Thanks!

Mark
 
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