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Microdata for global company

Discussion in 'White Hat SEO' started by schmarckq, Aug 17, 2015.

  1. schmarckq

    schmarckq Newbie

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    Hi Guys,

    I work for an Insurance company that has offices in 12 countries.
    The footer on our new website lists all 12 addresses, with name, address, contact details and country.

    Im now doubting a bit on what the correct way is for adding microdata.
    Schema.org offers a few choices:
    -Cooperation
    -InsuranceAgency
    -Store
    -Department
    -Local Business

    My guess is to tag the HQ as 'Insurance Agency' and the other offices as 'Departments'. But the other offices could also be 'Local Business' - since they are doing their own sales and bd.

    Would choosing Department over Local Business hurt the local rankings on their local google's? Which would be the correct one to choose?

    Thanks!

    Mark
     
  2. bcslbrands

    bcslbrands Junior Member

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    I would choose corporation and chose store for each location.
     
  3. schmarckq

    schmarckq Newbie

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    Any reason for not choosing InsuranceAgency then?
     
  4. HoneyHelper

    HoneyHelper Supreme Member

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    Insurance agency > store