Methods to increase time spent on site?

Divide your article into two pages. Insert "next page" which links to the 2nd part of your article which is in a different page.

Brilliant Idea!

I'll definitely do this when writing future articles.
 
1. Interlink Your Posts
2. Show relevant alternative content
3. Improve usability
4. Your page should take no more than 5 seconds to load
5. Make sure your content adds some value to your visitors

Methods 1, 4 and 5 I will implement, Thanks.
 
Do you have a bunch of ads above the fold? Sounds like they're landing...scrolling a bit to get through ads and then hitting the back button. Use an image to grab attention, make sure your title is an H1 and then consider removing any ad blocks that are above the fold. If you have good content and highly focused ads you will still get clicks.

And everything WPCrew said.

Well, do you consider an Amazon Affiliate ad to be obtrusive?
I have an Amazon Ad placed to the right of my logo:
http://gadgetdeputy.com/
 
If you are using too much ads, you may want to reduce them down because it makes the website look spammy and visitors will leave quickly.

I have implemented 2 Amazon ads;
1 to the right of my logo and 1 roughly half way down our homepage.

So, Home Page = 2 Ads
Article/Video = 1 Ad
 
What page are the majority of people landing on? My understanding of time on site is that it can only be measured when a visitor visits more than one page so if people are quickly navigating from your homepage to a post in 37 seconds and then staying on that post page for 5 minutes before closing the window/tab then that will still only count as 37 seconds on site.

What is your pages per visit number looking like?

The majority of people are landing on our Home Page - Interesting point regarding the 37 seconds/5 minutes.

Average pages per visit is around 2.
 
Decent design with built in video works great to increase the time user spends on your website. Also great articles and images do their job as well.
 
Give them every opportunity possible to continue exploring your site.

For example, interlink to other posts on your site directly in the content.

Add additional links at the bottom of the content to encourage them to click others.

Feature your most popular posts in the sidebars.

Do whatever you can think of to make them want to either read what page they're on, or at least continue to read another page on your site instead.
 
how about trying out a flyout? I would place it not at the end of the page (like the nytimes did) but maybe underneath your related posts. flyouts grap people's attention, even if there is a lot of text on the page. And if they click on related topics, they might stay longer - maybe worth a try :-)
 
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You need to provide your readers with daily and high quality content. Think about it, who's going to read a blog which has no content and is boring to the reader.
 
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