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[Method] Printing broker easy $1000 a week

Discussion in 'Offline Marketing' started by PeaceLoveSubmission1, Mar 14, 2012.

  1. PeaceLoveSubmission1

    PeaceLoveSubmission1 Regular Member

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    One of my first method shares on BHW some people might know this and others might not, but its meant as an eye opener for some as people may not realise they can offer it as a service along side any other marketing services they offer.

    The method is to offer a service in printing marketing materials such as business cards, flyers, leaflets, posters etc etc. Now your not physically going to be printing the products yourself, your going to be a broker. Believe it or not the majority of the companies providing this service don't actually print the goods themselves, rather they are brokers who just take orders and probably do the designs. In other words they are middle men.

    It is pretty straight forward and I'm hoping most of you who are interested in this method have the resources to put it into action. Here is a list of the possible things you may require to make it successful.

    • A shop front/office space/place of business - i do think it would be quite important to have some sort of business location as you want to target the local population in your area a great deal and if people request they come to you then it does not look good if your sitting in your bedroom as it is clear you are just a broker. If this isent possible for you then you can target clients who will be making orders online and over the telephone.
    • A website
    • knowledge of SEO but not important as you have the BHW service thread ;)
    • Graphic design skills or you have a graphic designer on board or outsource to a reliable designer at cheap price. This is important as customers always want amendments to the work done so if you use the printing press's designer it wont be good if you have to keep going back and forward to the printing press to make amendments to the design.
    These would be the three main things you will need to get started. the very first thing you will have to do is:

    • Make a list of all the PRINTING PRESS'S in your city. Its important that the companies print all their goods and are not brokers themselves as this would be counter productive.
    • Once you have the list dress up smartly and go and have a face to face with the managing director telling him that you are a marketing expert and you are setting up a printing broker business and that you would like to do a deal with him for trade prices on all the printing services they offer. There should be no reason why they would say no but you have to talk like it is in their interest that they have you as their broker and not in your interest.
    • If you havent got graphic design skills or your own designer then you will have to inform the printing press that you want to use their designer also but this is not recomended at all.
    • Once you have a deal or atleast an understanding with the press that they will be giving you trade prices then you can start work on the website.
    • The first part of any website of course is doing the keyword research so you can build your website accordingly to the compeletion of your keyword research. To do the keyword research you must take a look at all the services you would be offering and do the research on a local and national level. Here is an example for leaflets and business cards. National would be: "leaflets" "leaflet printing" "leaflet design" local would be "leaflets *city name*" "business cards *city name*"
    • Now you actually build the website optimising it for all the keywords that you have found while listing all your services in a good fashion which would convert into, phone calls, leads, conversions.
    • You can look at all the other websites of the local printers in your area for exmaples and ideas. When choosing your prices add extra on top of the prices that the printing press has quoted you while staying in line with the market. List all prices accordingly on website.
    • Start SEO work, start with smaller competition keywords first whil gradually working on the harder ones so you get some busienss quicker.


    When you start getting orders just take what the customer wants get it designed, then show the customer and make any edits that they request, contact your printer get it printed, job done.


    Ive outlined this so people can see it is possible, most of you are capable of doing this to a good level.


    SEO companies and other offline companies can offer this on the side and even higher a designer to run the operation for you while you do nothing but the seo and website work.



    Hope this was helpful, thanks.
     
  2. theag

    theag Junior Member

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    sounds like a good method. I'm already working with a local printshop for GP so this would be a nice addon for my business.
     
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  3. PeaceLoveSubmission1

    PeaceLoveSubmission1 Regular Member

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    Like i said make sure the print shop your working with is a printing press and not a broker because the brokers are just middle men, you need to find the source.
     
  4. theag

    theag Junior Member

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    yea it is a printing press
     
  5. PeaceLoveSubmission1

    PeaceLoveSubmission1 Regular Member

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    will be funny when you outrank them take the majority of the business lol
     
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  6. etailogic

    etailogic Newbie

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    Awesome advice! Print brokering is very lucrative!! You want to deal directly with "trade shops" -- these are wholesale companies that deal exclusively with print shops, sign shops, brokers and graphic designers -- or sell only "to the trade" They're the same suppliers companies like Staples, SirSpeedy, Kinko's, etc. use. Be forewarned though, the good trade shops will require you to be a "real" print shop in order to get the good pricing!

    My company, Etailogic, actually sells a turnkey website and print broker program that makes it easy.
     
  7. traptee

    traptee Newbie

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    It even better if you own a printer to do short run prints on the sport for your customers
     
  8. birddogging

    birddogging Registered Member

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    Why do people bring up old posts lol
     
  9. Orianbeter

    Orianbeter Newbie

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    wow sounds realy nice, can imagine this can work rly good
     
  10. Trepanated

    Trepanated Supreme Member

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    Well done on resurrecting a 2 year old thread.

    And if you didn't buy this 2 year old account, that's 2 resurrections in one post.
     
  11. Peanis

    Peanis Newbie

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    super helpful and great thread man keep up the good work, love from england
     
  12. bradecd

    bradecd Newbie

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    Are there any monthly print subscription based websites besides Drip Drop Print Shop?
     
  13. Shadexpwn

    Shadexpwn Jr. VIP Jr. VIP

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    VistaPrint can take your orders truly establishing the need to print on demand as you need it not when they want to do it.

    Make sure you remove your watermark as it will truly ruin your promotional attempts.
     
  14. Cyriac

    Cyriac Junior Member

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    Thanks for the method =))
     
  15. bbminded

    bbminded Newbie

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    I would highly recommend looking into large scale print and installation. Example- Vehicle Wraps for businesses!!