[Method] Make Money with Birthday Campaigns on Facebook

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jul3s said:
Note: For those that are following, this is Day 8 of my 30 Day Challenge posted in Journey Discussions part of the forum.


With the right approach, this could be your 'set it and forget it' ad running 24/7 for 365 days, making some serious $$$ :D


► How to target Birthdays (targeting options on Facebook)

Demographics > Life Events > Birthday > Upcoming Birthday
Upcoming birthday

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Demographics > Life Events > Birthday > Birthday Month
Birthday in January
Birthday in February
Birthday in March
Birthday in April
Birthday in May
Birthday in June
Birthday in July
Birthday in August
Birthday in September
Birthday in October
Birthday in November
Birthday in December

NJT5ynD



Demographics > Life Events > Friends of
Close Friends of Women with a Birthday in 0-7 days
Close Friends of Women with a Birthday in 7-30 days
Close Friends of Men with a Birthday in 0-7 days
Close Friends of Men with a Birthday in 7-30 days
Close friends of people with birthdays in a month
Close friends of people with birthdays in a week

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I will talk about two methods I have experience with - Birthday campaigns for e-commerce, and how I helped set up a campaign for a restaurant.




Method #1 - For eCommerce

Offers:
  • A gift worth $$.
  • Mystery bag worth $$ - this works amazingly in any woman niche. Combine several low-cost products with high perceived value. You can easily find a few products that will cost you $5, and be worth $20.
  • Free shipping.

With birthday offer ads you can:
  • Reactivate buyers.
  • Retarget website visitors who have a birthday this month.
  • Acquire new customers.
  • Acquire new customers by targeting those who have friends with upcoming birthdays.

To make this powerful, you can narrow the targeting (MUST ALSO match) with:
  • Your niche audience ('I love Pitbulls',...),
  • Create 1% lookalike audiences from your buyers, ATC, newsletter, ...

Bonus tips:
  • You can create an ad where they have to leave a comment, connect that ad to your messenger bot, and follow up. Ask a question easy to answer.
  • Retarget visitors of birthday landing page with a discount to maximize the profits.



Method #2 - For Restaurants

You can make a great side business with this method by contacting restaurants in your area (or any city) and offer to set up this for them. If you connect this to a messenger, you can charge a monthly fee :)

Show them how powerful this can be by offering them 7-day free trial where they only pay for ads once they get a few people that will be a no brainer for them.


Offers:
  • 'You eat for free' (worth $20).
  • Free drinks for $10-20.
Usually, no one will get there alone, and will, on average, bring at least 3 people. If they on average spend $20 per person, and you get them 3 people per week, that can bring an additional $180/week ($720/month, etc.) of business for them, and that's a minimum.


Facebook ads:
Use video ads, and retarget with more direct offer the custom audience that watched the video.


Bonus >> How to target their competitors directly
The trick to do this is micro-location targeting. You pin competitors location and can even exclude surrounding to get more accurate.

For this, you will need several ad sets, one for every competitor. Facebook apparently knows who was in that location recently > thank you, Mark, for tracking us around :D

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You are targeting known active users that are eating/drinking at a competitor. It's an engaged audience that will more likely be interested in your offer.

This could result in a very small audience, and FB won't be able to give you any reach. If you are from a small city/town target broader.


Facebook ads for micro-targeting:
  1. Target the location with video ads > You are building an audience for several competitors.
  2. Combine all the audiences you are gathering into one ad set and retarget them with birthday offer. Retarget anyone who watched 5s video.

That's it for today! :)
Click to expand...
Dope.

Been doing this with e-com for years!
 
Thanks for sharing. But I think it will be saturated soon.
 
This is genius! Great share OP.

As for method 2, you could replicate this with quite a few local services/experiences.

Thanks OP! :)

Edit: Offering this to local businesses would be great. From florist to Spas, etc.
 
Facebook is growing up with targeting. Thats good!

Nice Method! Thanks you OP :D
 
How much should charge.

By the month or customer.

And how much since you have to pay ads
 
That restaurant one really good, i will give a quick shot to some this month
 
klassomm said:
Thanks for sharing. But I think it will be saturated soon.
Click to expand...

That's impossible. There are thousands of niches in e-commerce and million of restaurants in each country. Targeting birthdays is not a new thing and has been around for years and still works like a charm. It all depends on how creative you are and how irresistible is your offer.

Holzr said:
This is genius! Great share OP.

As for method 2, you could replicate this with quite a few local services/experiences.

Thanks OP! :)

Edit: Offering this to local businesses would be great. From florist to Spas, etc.
Click to expand...

Of course, there is a ton of potential.

I will create a separate post about micro-targeting for local businesses that works - from dentists, plumbers to selling tickets for events.


kiron lessi said:
Facebook is growing up with targeting. Thats good!

Nice Method! Thanks you OP :D
Click to expand...

Unfortunately, it's opposite. Facebook removed a ton of targeting options and continues to do that with every update.


mikey29 said:
How much should charge.

By the month or customer.

And how much since you have to pay ads
Click to expand...

That depends on numerous factors from their marketing budgets, how big the restaurant is, how much experience do you have, how can you implement the messenger campaigns, etc.
 
what softwere would you use to send messages to the birthday people .?
 
The only problam i see is to send auto message to birthday people they have to be on your friends list .

ifft do a free birthday wisher for account frinds birthday .
 
@redarrow
In this thread, I am talking about basic messenger marketing where you connect the post/ad to a ManyChat or any other bot and follow up. Once they comment on the post, they get a message where they subscribe.
 
Yes, we do for my company. We have a cake shop. It works well.
 
esoterikizym said:
anyone?
Click to expand...

I don't know what experience do you have, but I never heard of this before, let alone had a problem targeting big audiences.

The only time I had a problem was retargeting a small audience - around 1000.
 
Nice share OP, birthdays are a good monetising tool 100%.

I remember selling t-shirts using Tee Spring for birthday specials and making nice margins. I'll give this a look.
 
Indeed a great method. I may try the method 2 in future
 
Never took a look at FB ads before, but targeting via geolocation and even upcoming birthdays? If those things are possible I can't help but to wonder what other specific events can be targeted. Thanks for the share.
 
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