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[Method] Leverage Your Local "Celebrity" And Gain Instant Credibility

Discussion in 'Making Money' started by netmoney1, May 7, 2013.

  1. netmoney1

    netmoney1 Executive VIP

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    Ok, this isn't anything revolutionary but we saw a ridiculous response so I wanted to just spark some thoughts and ideas in your mind...

    There is a local "celebrity" that is back in the limelight after a brief time away from the spot light to deal with a substance abuse problem. Well, they just released a new site to launch him back into the spotlight and they used a basic word press theme.

    I though "this must be a mistake - they must be waiting for the site to be completed and have this up in the meantime"

    ...so I waited....a week...2 weeks...then I finally reached out (simply using the contact form on the site)

    ...I explained that I was local and wanted to offer a custom site design to them...got a response back immediately from the media rep saying they would love it. They were ready to pay also...but I said that it was on the house and all that I would ask for in return was a mention in a blog post and in a facebook and twitter post announcing the new site design. They were all over that like a fat kid on cake.

    So, had one of our outsource companies do a great design...10 days later new site was up. Cost me $300 out of pocket but the response has been huge. So many requests for work in the local area from this one little thing.

    This is the power of YOUR LOCAL "CELEBRITY" (let me explain...)

    By "celebrity" I do not mean someone that is on tv or in films...this could be:


    • Local Band
    • Politician
    • Top Real Estate Agent
    • Top Athlete (that went on to play professionally)
    • Popular Bar/Club

    This is just a small example...you want to look for someone who is an influencial person and someone that people listen to. They need to obviously have a decent social following, but there are "local celebrities" in every market and in every location.

    Think about it for a minute...and I bet you can think of potential "local celebrities" right now...

    The potential customers are ALREADY SOLD...because you have already done work for someone that they admire, follow, and respect...the deal is already sold.

    Again, this isn't reinventing the wheel...but it works well and I just figured that SOMEONE can read this and think "oh shit, I have the perfect person to do this for and leverage it into a ton of work!"

    Good luck!
     
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  2. abhi007

    abhi007 Jr. VIP Jr. VIP

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    The offline king is back with his killer strategy :)
     
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  3. riekal

    riekal Junior Member

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    Yet another pound of gold by Netmoney!

    As always, much appreciated!
     
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  4. bluecoyote

    bluecoyote Junior Member

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    that is a great strategy.. thanks for sharing that but also thanks for sharing the results.
     
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  5. netmoney1

    netmoney1 Executive VIP

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    Thanks guys. Very simple concept, but sometimes we get so wrapped up new ideas and "think too hard" when sometimes the simplest strategies will turn over the best results.

    Everyone has a "local celebrity"...leverage them
     
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  6. abhi007

    abhi007 Jr. VIP Jr. VIP

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    you could easily sell all your methods as WSO's LOL because we know the stuff you provide works, maybe you should go that route too since the money is in the list :)
     
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  7. netmoney1

    netmoney1 Executive VIP

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    Welcome

    LOL..nah, no time...plus I hate the term WSO's - they are garbage and they feed off people who are just begging for information or need a kick start. I would much rather give that boost or spark an idea in someone for free.
     
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  8. Smart SEO

    Smart SEO Senior Member

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    So simple yet so effective, i cant wait to try it tomorrow.
     
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  9. zebrahat

    zebrahat Elite Member

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    This is basically a backdoor way to co-brand with the celeb, so that you piggy back on their high profile status. The beauty of celebrities is it's a fast path to branding visibility, compared to taking the months and dollars to build a brand directly. Another feasible option is to learn how to become a local celebrity oneself---there are books and articles on this subject, and it's much easier to do than trying to become famous nationally.
     
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    Last edited: May 7, 2013
  10. netmoney1

    netmoney1 Executive VIP

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    Exactly. Own your local market and life becomes much easier...just have to position yourself as the Expert. This is just a small step that can help you get there. (also you will be their go to guy when they have other projects)
     
  11. notyourmatey

    notyourmatey Power Member

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    simple and clever- thank you!
     
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  12. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    everytime i try and rep you it tells me I cant and i need to rep someone else. lol
     
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  13. knopper

    knopper Regular Member Premium Member

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    This is what i'm willing to do Right Now. There are elections to be held in 2014 in my place and i blocked few politicians names (domains) and am going to develop a site with their work in the constituency.

    I'll have my web services site link in their site and they will be promoting their sites for sure before the elections.

    Netmoney1 is an offline King for sure :) You Rock!
     
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  14. JackSparrow

    JackSparrow Supreme Member

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    Another gem from the master. Will defo look into this one very soon!
     
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  15. Moosey

    Moosey Senior Member

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    Thank you for sharing the idea, simple method but VERY effective, will be trying this soon. I immediately thought of a few people I can apply this to as I was reading.

    Show's your character, wanting to help other looking to start out instead of taking advantage of them. Good person indeed, I look forward to your future threads!
     
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  16. japemethe

    japemethe Junior Member

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    Great idea that you have added. Now to just find a local celebrity around here that is big enough to help me out.......
     
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  17. netmoney1

    netmoney1 Executive VIP

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    Very welcome!

    lol thanks man

    Awesome, sounds like you already have a plan!

    Def worth picking your brain to see if it can work for you. Good luck!

    Thanks you, I appreciate that

    Think of an "influential" person...they are out there :)
     
  18. Boul Dous

    Boul Dous Junior Member

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    Good Stuff Bro Ham.
     
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  19. xtopzi

    xtopzi Regular Member

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    Fantastic input. Going to take it with me as I'm starting off in a fresh market / area right now.

    Thanks netmoney1
     
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  20. netmoney1

    netmoney1 Executive VIP

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    Awesome, good luck!