- Dec 26, 2013
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I own an Influencer agency and wanted to show you a quick trick I teach my clients so they can create sizzling images for their products. It is taken from a report I give out to all my new clients…
If you have been around anyone vaguely interested in marketing, you have probably heard the saying “Sell the Sizzle NOT the Steak”. A phrase that originated in the 1920s from a famous salesman named Elmer Wheeler.
Another form of this expression is “Sell People What They Want, NOT What They Need”. That is because a sale comes down to the simple fact that people “Buy on Emotion and Justify Their Purchases Using Facts”.
Visuals will be a prospects introduction to your brand and where they will form their first impression. You want that first impression to sizzle.
By using sizzling visuals we have been able to not only create a good first impression, increase brand engagement and make sales, but also increase the products price!
Why? That’s easy; people associate high quality visuals with a high quality / more expensive product.
But how can you create sizzling visuals without the need of an expensive photo shoot?
Let us walk through this example of a simple ring set from Ali Express…
We can take that basic product image and turn it into a complete ad campaign / social media post, by combining it with some stock photography, an inspirational quote and branding it. In this example it is an Instagram post, but you could apply the concept to anything.
Now it looks more like a professional visual of the product and an engaging post.
Let me show you a step by step walk through of how we created the above image.
By taking a little bit of time you can turn a boring image into something that sizzles and take your store from looking like it sells tired products to sizzling ones!
If you have been around anyone vaguely interested in marketing, you have probably heard the saying “Sell the Sizzle NOT the Steak”. A phrase that originated in the 1920s from a famous salesman named Elmer Wheeler.
Another form of this expression is “Sell People What They Want, NOT What They Need”. That is because a sale comes down to the simple fact that people “Buy on Emotion and Justify Their Purchases Using Facts”.
Visuals will be a prospects introduction to your brand and where they will form their first impression. You want that first impression to sizzle.
By using sizzling visuals we have been able to not only create a good first impression, increase brand engagement and make sales, but also increase the products price!
Why? That’s easy; people associate high quality visuals with a high quality / more expensive product.
But how can you create sizzling visuals without the need of an expensive photo shoot?
Let us walk through this example of a simple ring set from Ali Express…
We can take that basic product image and turn it into a complete ad campaign / social media post, by combining it with some stock photography, an inspirational quote and branding it. In this example it is an Instagram post, but you could apply the concept to anything.
Now it looks more like a professional visual of the product and an engaging post.
Let me show you a step by step walk through of how we created the above image.
By taking a little bit of time you can turn a boring image into something that sizzles and take your store from looking like it sells tired products to sizzling ones!
