Hmmmmm...
I concur with tazarbm
Countless people jumped on this (shiny new SEO toy) bandwagon when Doug first released it. What I noticed, is how many Internet Marketers have been indoctrinated and proselytized into NOT TARGETING competitive and fiercely competitive keyord phrases. To this day, those SEOers, are psychologically conditioned to ONLY target,"Low hanging fruit."
Granted, some do succeed, but many drag on - continuously suckered into purchasing the next great SEO hype tool or formula, while only experiencing a frustrating mixed bag of results.
Case in point, in the sample keyword, "professional zoom background for interview" smart SEOers examine ALL aspects of a targeted keyword. In this case, that keyword phrase was trending because ZOOM was trending . The highlight is TRENDING, it IS NOT evergreen by any stretch of the imagination.
So what happened a few months later? Take a look!
View attachment 171529
YES! Keyord phrases like this are super easy to rank, but the PAYOFF is triple ZEROs.
This is what's happening to many newbies, they end up using KGR to target easy to rank keywords that look great, (Love at first sight) but are not MONEY KEYWORDS.
The moral of the story is; always do ALL of your SEO homework!
It has its merits, but in order to win in today's SEO WAR, your arsenal must include way more than KGR firepower!