Sup fellows. I did it. Did what? Got the probably worst, most dump and spontaneous direct mail campaign started this board ever had to face. Seriously, if this even generates a single $, the most air-minded 5 year old with down-syndrom could make this work. So... Here is what it's all about: Lurking BHW while the whole city was sleeping a feeling came up inside of me. A feeling that said: Get your lazy a** off that chair and rape some mailboxes. NOW! So I signed up for an instant-credit pay-per-lead program... searched the most reduced coffee-maker amazon had to offer... and created, what's a mailing piece that without any doubt would make every direct-mail person in this country disinherit me, if I were their son. It's a tearsheet piece. Printed on both sides. Should look like it was teared out a newspaper. It doesn't. That's how it looks like. Six ads on each side: The copy? Stinks. Did it in 5 Minutes. I'm lying. It was 3. Without any research. Even without writing 20+ headlines, like I usually do. Really... it sucks. There are typos. The printer made it look even more crappy. In other words: The most untalented 15 year old lurker could get done something better within a few hours. Period. Here's how I produced the "teared out"-effect: Got a big knife and began to saw: 2nd: Took a wax crayon and marked some line that might be benefitial for my target-group. As I told you before... I didn't do any research on my target-group. So I just marked a random line, saying something like: "You can choose the payback rates yourself." Here you go: Next step: Set up a tiny little website. Those CPA guys usually don't allow leading poeple from print directly to their site. So this is what I did within 10 minuten in PS: It's free-host. Didn't even bought a domain. Regged a free sub-domain. Totally low-budget. Time spent: About 6 hrs. (website, mailingpiece, printing, sawing etc.) Plus, another 2 1/2 hours to get them out. What can I say... a just-for-fun project. Had the time. Had the motivation. No hurt feelings if it fails. Within the next 2 hours the city will wake up. And 500 happy campers will be confronted with a pitch every salesman would be ashamed of. Oh boy... So what do you think... will I get back my $6 I've invested? PS: Every lead pays $17 bucks. PPS: Coffeemachines pay $4,70 each. PPPS: Yes, I am from Germany. PPPPS: Time for breakfast. Eat heatlhy!