- Nov 8, 2009
- 8,887
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Thanks Autumn, I'll interlink the threads: http://www.blackhatworld.com/blackhat-seo/blackhat-lounge/505054-wtf-clickbank-doing.html
You're right, it is a money grab in ways. I still think the real pressure is primarily from CB merchant account issuing banks because of the high chargeback rate this company has. Today I had a chargeback in my affiliate account and it's put me in the red zone. I had no way to "save" the sale obviously. It's from a recurring product and I think the buyer got spooked and initiated a chargeback, and I took the hit. Considering that the majority of CB marketplace consists of low quality crap with vague performance and track record info, their statement that affiliates should promote higher quality products and provide more honest pre sales, is absolute BS considering that affiliates have no viable way to factually determine product quality. This whole thing is a desperate attempt by CB to show it's taking measurable steps to lower refunds and chargebacks to its merchant account managers. Problem is they have built their business based on low entry barriers, so essentially their entire catalog sucks. This is signaling the end of this giant, at least in the way it's been known up to now.
It's a good move, but a profitable move for ClickBank
What I don't understand is why CB just doesn't publish global refund and chargeback data as part of the marketplace stats, after they've got enough data to be statistically significant for each product. Then if a product sucks it's immediately obvious and affiliates can just not promote it, or promote it at their own risk.
Looks like CB have changed this to March now lol, and it says 'As early as March 2013' which means it could be later too, they obviously rolled it out without thinking and now they are realising their mistake.
Thanks for the heads up. That's good news, I've been a bit slow off the mark and wouldn't be able to shift all my traffic by Jan 2.
Their system still fucking sucks. I haven't had a single CB since the announcement was first made, I killed all the traffic to the high CB "make money" products, and my sales volume is actually way up because the SEs are being nice to me at the moment - so the proportion of CBs vs sales is going way down. But my estimated CB rate is actually going UP instead of down.
The only thing that made my estimated CB rate go down significantly was sending a complaint email to CB about how crap their new system is - within 24 hours my estimated CB rate went down by 1%. So there may actually be some benefit to everyone emailing CB, complaining about how stupid and inaccurate the new tool is, and asking for a manual adjustment.
T ..... The only thing that made my estimated CB rate go down significantly was sending a complaint email to CB about how crap their new system is - within 24 hours my estimated CB rate went down by 1%. So there may actually be some benefit to everyone emailing CB, complaining about how stupid and inaccurate the new tool is, and asking for a manual adjustment.