Marketing ideas needed for Google Maps / GMB data

smetch

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Looking for ideas how to market to clients that need business listings extracted from Google Maps.

Typical clients of such a service would be ones that need to gather leads, i.e all Plumbers in XYZ locations as an example. Such data will include website URL, phone, lat/lon, opening hours, ratings, reviews, and emails if needed.

But I am looking for other potential meaningful ways SEO or agencies (or other channels if you have to suggest) can leverage this data to put together a marketing plan/strategy for such entities.

I am no SEO expert, so how could SEO's/agencies maybe make use of this data? Competitive research, other?

One differentiator with the deliverables, is that the data can be volume data and delivered in a very short time.

Appreciate any tips.

Thanks.
 

Mobile_VPS

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But I am looking for other potential meaningful ways SEO or agencies (or other channels if you have to suggest) can leverage this data to put together a marketing plan/strategy for such entities.

Everybody scrapes Google maps data for leads or targeting. If you want to take this approach of expanding the entities or transform them to other data, I recommend you to play a bit with the free version of Maltego. You can add your computing (Phyton etc) to the system, and analyze the data.

The reason I'm sending you to OSINT tools is mainly for you to see another usage for this data like Brand protaction, Cyber security, Online investigators, and other IP needs.

I've attached 2 of the companies who trade the same data as we collect here for IM purposes, but use it for security :)

 
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