Market research ideas

I saw a marketer the other day saying that you should ask more than 30 people to make your research statistically relevant, and that makes sense.

But what are other ways to know what people are looking for in my market? The features they would be looking for.

I have recently started a business and I have selected the top end market, so I'm welcoming ideas.

I don't ask anyone.

I look at the industry I am interested in working in and see what is needed that fits my skill set and the arrows in my quiver.

dustinallen0071 said:

I saw a marketer the other day saying that you should ask more than 30 people to make your research statistically relevant, and that makes sense.

But what are other ways to know what people are looking for in my market? The features they would be looking for.

I have recently started a business and I have selected the top end market, so I'm welcoming ideas.

Click to expand...

the number of responses you record for statistics depends on the type of audience you're targetting. Bigger the audience, the bigger statistical data you would need since you can't restrict a whole data of a city/state/country/world based on 30 people if its too generic in nature where views would vary on every mile.

Otherwise feedback forms is the best way to gather data.

Shouldn't you be out there offering what you have to those who you think needs it? But yes, you can conduct surveys to help you with that.

dustinallen0071 said:

I saw a marketer the other day saying that you should ask more than 30 people to make your research statistically relevant, and that makes sense.

But what are other ways to know what people are looking for in my market? The features they would be looking for.

I have recently started a business and I have selected the top end market, so I'm welcoming ideas.

Click to expand...

You can follow industry top leaders who are performing top in the market. Follow their product's or service features, business policies their praise, etc.
These will give you an idea what features they included in products or services, what you need to do.

Also, you have to identify the target audience, not the total market. A specific group of people who are going to use your product or service.
First, try to make customer persona, customer persona can help you what they need, what competitors service or product lackings, etc.

Just try to start this way, you will get more ideas for market research.

yeah, you can ask but how many of them suggest positive and real? Better thinking and analyzing the market will be fine.

your sample should also be targeted to give you a relevant response. You're not just looking for 30+ "people" - you're looking for 30+ people who are potential customers - you could achieve this by finding people who have bought products in your niche before and ask them questions. You can get really granular in going after a specific subset of people who are potentially your customers.