Making Reddit Ads Work With This One Simple Trick

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please read

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First of all, like many of my fellow BHW members, I don't really like Reddit and don't use it personally.

That being said, I certainly understand the amount of traffic it gets and the potential it has for marketing.

In the past I tried Reddit ads with some physical product stores I had, and while the stats were great in terms of CTR and CPC, the overall conversions on my sites were terrible.

This time around I'm testing Reddit ads for a whitehat IM service with a slight twist.

Instead of a basic ad headline I've added little phrases that make it seem like I'm a fellow Redditor. So somewhere in the title I've added "Fellow Redditor Here..." or "Long-Time Redditor Here".

Not sure why I never thought of it before, but with that obvious tip I now have a profitable Reddit ad campaign, which I genuinely never thought would happen!

Hopefully someone else out there can use this idea to twist their campaign and make it work for them.

Any questions let me know, but Reddit ads are pretty straight forward, not many other tips to share at the moment.
 
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TheVigilante said:
Never really dablled into Reddit but bookmarking this!
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I'm still a bit new myself but this trick seems promising so far.

nahid133 said:
don't know why but i don't like reddit
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You aren't the only one, that's for sure.

fasttrak said:
Its because they hate us, and they are a bunch of snowflakes. Marriage made in hell :mad:

Saying that, there are some niches which are easy to target. Look for old people and you are set :D
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Yeah, it seems like the younger crowd on there is too savvy to fall for ads but I'm having decent luck so far.

Mr Positive said:
It’s not easy to get traffic those bitches keep reporting every time lol
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In some subs you have to be real sly about what you're doing but the ads is a whole different game.
 
I love browsing reddit tbh. But yeah, regarding marketing, they are a pain in the butt
 
please read said:
I'm still a bit new myself but this trick seems promising so far.

You aren't the only one, that's for sure.

Yeah, it seems like the younger crowd on there is too savvy to fall for ads but I'm having decent luck so far.

In some subs you have to be real sly about what you're doing but the ads is a whole different game.
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Giving it a go right now! When they approve the ad that is.
 
Reddit Ads is a pain in the a**. I've not had luck with that platform as their user base are full of paranoid f*cks who think every external link is a virus
 
Regular post + upvotes would work way better than the ads.

I tested reddit ads in 2018 but there were absolutely no conversions at all. Then I created a regular post on r/programming, it was a comic image of a cup containing a label of Stack overflow. I commented on that post asking where can I buy this cup from. Then I replied on that comment from my 3rd account and added the link to my dropshipping store. Finally, I added a couple of upvotes on all three posts (main post, comment, and the second comment). It worked :p

Point is, you need to get creative. Pretend as if you're not there to promote anything.
 
Sorry for my bad english, do you mind to tell us a bit more details? What do you think of reddit ads platform in comparison to others? (Have you tried as well adwords and so on.?), Not sure how to express this well but how much profit margin you got in % from your product? like you got 20% profit of your product?
 
Yassi said:
Does reddit ads accept paypal ?
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I don't think so unless maybe a PayPal debit card would work. I used a debit card.

fasttrak said:
Giving it a go right now! When they approve the ad that is.
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My initial campaign took like 24 hours to get approved but campaigns after that were faster.

Theory Of Everything said:
Reddit Ads is a pain in the a**. I've not had luck with that platform as their user base are full of paranoid f*cks who think every external link is a virus
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Yeah, that's certainly how it feels unless you can find some way to alleviate their concerns like with my "trick".

USA282 said:
Regular post + upvotes would work way better than the ads.

I tested reddit ads in 2018 but there were absolutely no conversions at all. Then I created a regular post on r/programming, it was a comic image of a cup containing a label of Stack overflow. I commented on that post asking where can I buy this cup from. Then I replied on that comment from my 3rd account and added the link to my dropshipping store. Finally, I added a couple of upvotes on all three posts (main post, comment, and the second comment). It worked :p

Point is, you need to get creative. Pretend as if you're not there to promote anything.
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Of course that's the obvious way to go at it but I really don't feel like manually shilling my stuff if I can make the ads work.

Kijmeon said:
Sorry for my bad english, do you mind to tell us a bit more details? What do you think of reddit ads platform in comparison to others? (Have you tried as well adwords and so on.?), Not sure how to express this well but how much profit margin you got in % from your product? like you got 20% profit of your product?
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1. I think the Reddit ads platform is pathetic compared to all actual ad platforms. For this particular service I haven't tested Adwords or Facebook but I like the targeting I can get on Reddit.

2. So far about 100% but I'm waiting for my ad spend to update to see a real figure. So far I'm only $100 deep in spending so it might be that I just got lucky with some decent customers.
 
@please read - what sort of call to action did you use? Everything I have read on Reddit advertising says you get plenty of clicks but little conversion. I would normally go with a buy now / sign up call to action, to reduce non buying intent, but given reddits aversion to ads, was leaning towards a learn more button. What do you think?
 
I literally just canceled a campaign (I thought that the 5th time might be the charm) using this exact tactic. I've read about it before how 'acting naturally' is the best way to win at the ads but honestly their ads platform is a hunk of scrap. With 67k impressions, I managed to get 0.119% CTR (could have been the ad or image who knows but I have tried many styles of ad delivery and nothing). It always feels like the niche subs are great to target but there's something about reddit and the users....
 
please read said:
1. I think the Reddit ads platform is pathetic compared to all actual ad platforms. For this particular service I haven't tested Adwords or Facebook but I like the targeting I can get on Reddit.

2. So far about 100% but I'm waiting for my ad spend to update to see a real figure. So far I'm only $100 deep in spending so it might be that I just got lucky with some decent customers.
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What others platforms you've tried if you don't mind me ask? And did you have positive ROI? what platform worked good?
 
What a nice platform to spam. Moderators might send you to heaven. But potent for sure.
 
I am sure that Redd it ads must be expensive as the site is very popular. I currently have no funds to test.
 
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