Thanks for taking the time to do that! I went back and started reading their guides to selling successfully, it's basic seo. Here's an exerpt from "Etsy SEO":
"Search Engine Optimization (SEO) is a powerful tool that can help improve the visibility of your shop and item listings in search engine results for sites like Google, Bing and Yahoo. When shoppers are browsing the web, catching their attention through search engines is one way to bring more traffic to your Etsy shop.
SEO is complicated, and search engines frequently change the way terms are searched and the criteria for searches. There isn't a way to promise your shop will appear at the top of Google search results. However, there are some best practices that you can use to help improve your shop's SEO.
In 2009, Etsy worked closely with seomoz, a Search Engine Optimization consulting group, to improve overall SEO for Etsy. Together, we also created a helpful document for sellers, full of great tips and insights into how to enhance your shop for search engines and improve your rankings. On this page, we will cover the very basics of SEO best practices for Etsy shops. If you want to learn more about SEO, we recommend you read the full 25-page guide from SEOmoz which can be downloaded in PDF format by clicking {linkremoved}. (Note this file is 1.9 mb and may take a few minutes to download.)
SEO is an evolving process, so it's possible there will be updates to this guide."
It goes on to explain relevancy of optimized titles and descriptions, blah blah, until at the end it says this:
"6. In-bound Links
Search engines like to show results that are relevant and interesting, but gauging "interestingness" is a bit tricky for a computer. While we don't know exactly how search engine algorithms calculate what makes a page interesting, we know that the number and quality of in-bound links to a page is important. In short: you want people to be writing about your shop and listings online and linking to your Etsy pages; this helps search engines know that people are interested in your content.
7. Google Product Search Syndication
Etsy is proud to offer this service as a participant in the "google product search marketplace partner". As a partner in this program, item listings from participating Etsy sellers will appear in Google Product Search with the associated Etsy shop name and shop feedback visible and searchable."
What I'm getting for all this is that we can develop a link campaign targeting her keywords to her etsy shop, and it will boost her jewelry query rankings, hopefully to the tops! Good news, just what I wanted to hear!