Hello, gents. As I said in my last post, started studying Anik Singal for learning lead generation. The story boils down to finding niches which have enough demand and address people's needs. For starting out since I do not have organic traffic, I thought that was better to offer a free Kindle via Amazon and other social networks. Within a short period, the readers might feel curious to visit the main website and use the coupon code contained in the ebook for purchasing a more expensive item. The question I have is the following: how to be an expert without being one? Since we need more than one niche or more projects, how do you handle your product research, and how deep you get into your topics? By looking across different niches, the underlying reason people buy e-books or video courses is for finding solutions to their problems: in essence, lack of knowledge for a given issue. One of the things I struggle the most, is the idea of creating very generic products that might sell just as cheap Kindles on Amazon. To give you an example, I was thinking of starting out with Forex and preparing an e-book for teaching some basic Algorithmic Strategies rather than a bunch of words as many technical writers do. Most of them live off teaching and nothing more. Would you give out affiliate offers even if you know that those products are full of shit? That's the point. I love the idea of making an income via digital marketing, but in some niches, I see tons of scam and feel a bit concerned about the real value I deliver. That's something that is related to my professional career (not as a digital marketer) but has an individual interested in building assets. My apologies if I spent too many words for explaining myself, but I felt needed to be clear with regard my point. Kind Regards, Franky.