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Making bank from the new EU cookie laws

Discussion in 'Making Money' started by meathead1234, Jul 17, 2012.

  1. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Hey guys,

    This is a method I've tested on a very small scale, but despite being profitable, isn't core to my business so thought I'd share it here.

    For those of you who have web development clients this will be easy money, and for those who don't it's really easy to setup and make money from day one.

    As I interpret the law (I'm no lawyer, though), websites in the EU need to make users accept cookies in order to use the website. Pretty much every website will use cookies for something (tracking traffic, users etc.) so you can target any website. I'd recommend going after the smaller sites owned by business owners who most likely aren't tech savvy.

    What we're going to be selling is a "compliance service". We'll be installing a plugin on their site to make their website "legal".

    First up, find a bunch of website owners to contact. I tried emailing a few directly, but I'm sure the clever people on BHW can come up with something more creative and automated. Look for country TLDs like .co.uk.

    We want to point them to a wordy article about the new law like this: http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx

    And then we're going to be charging them a nominal fee to make their website compliant. There are tons of free plugins out there, but most won't bother (or won't know how) to find/install them.

    I'd recommend something like £50 if they are in the UK or 50 euros for European sites.

    You can easily find free plugins out there, such as: http://wordpress.org/extend/plugins/eu-cookie-law/

    All you'll need to do is login to their WP backend and install the plugin. Takes <10 minutes to make a site compliant. The only "hard" part is selling it.

    An example email would be:

    "Hi [name] (find this from whois/their contact form),

    My name is Frank and I am contacting websites that are not compliant with the new EU cookie law. If you're not familiar with the law, please read more about it here: http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx

    Your website is currently illegal in the EU as it's not asking users to accept cookies (you can read more about cookies here: http://www.bbc.co.uk/webwise/guides/about-cookies) and you are still tracking them through your analytics data. Even if you're not using this data it's still best to be safe and not have your site shutdown by the authorities.

    I am willing to make your website compliant with the new laws for a nominal fee of £50. This work will take a few hours and will mean visitors can opt in/out of cookies.

    I accept Paypal and my address for payment is XX@blah.com. If you don't have a Paypal account it's quick and easy to do.

    Please let me know if you have any other questions or concerns.

    Kind Regards,
    Frank

    Cookie Compliance Consultant"

    If you want to go one step further, create a fake (or real) linkedin/facebook account telling people you are a Cookie Compliance Consultant (sounds good!) and create a quick website about your services.

    This is REALLY easy money as you're actually helping people, and even if you're not very technical like me, it's really easy to install the plugins. Also remember, you don't have to be in the EU to make this work. Just contact sites that are in the EU.

    Let me know if you have any questions.

    Cheers!
     
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  2. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP Premium Member

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  3. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    It's quite easy to scale as well. If you want to do it properly, get a professional site setup - this will make it far easier to convert. You could probably also sell the same service on small business forums - you don't need to be emailing all day long.
     
  4. Execute

    Execute Supreme Member

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    Brilliant idea! Thanks for sharing this, definitely some scope to make a lot out of this. There are loads of businesses that are law crazy and want to abide by every rule. Only problem with this is they will more than likely just ask there IT developer.
     
  5. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Sure, not everyone will go for it, but not everyone has an IT department, nor a developer who could fix the issue so quickly.
     
  6. skripel

    skripel BANNED BANNED

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    ha that is nutz, you can mass email with a legit letter saying the laws state this and that, and your website may be taken down. We are this and this company in charge of whatever frauds and it is mandatory to comply with the law, please pay 80$ and your website will be fixed and setup according to the law ........ thats what i would do, but thats very black hat )
     
  7. Heisenberg_

    Heisenberg_ Junior Member

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    What kind of websites should I target? Eshops or everything that sells on/off-line?
     
  8. adward

    adward Power Member

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    So did you get any sale from your experiment? I am not sure if there is guys running wordpress don't know how to search for a plugin? Just my curious.
     
  9. dbyrn

    dbyrn Power Member

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    Very nice hint. I've seen only one website (uk one) that asked me to accept cookies.

    D.
     
  10. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    I'd just target everything. You'll soon get an idea what works/what doesn't.

    Sold a few but that was to existing clients. There's no reason why this wouldn't work contacting others, though. You don't have to target WP sites, that was just an example plugin. Local business owners are likely to be the most paranoid, so will probably convert best.
     
  11. kazhkaz

    kazhkaz Jr. VIP Jr. VIP Premium Member

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  12. Jon0

    Jon0 Regular Member

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    Superb! Beauty is you've got a never ending list of websites to go through. Did you Meathead though, get any sales from this?
     
  13. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP Premium Member

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    There are still lot of noobs creating wordpress sites everyday. They can be targeted and even some professionals can be targeted if they don't know about the plugin.
     
  14. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Yes, sold a few. I try not to get distracted by methods like this, though, so while it's profitable, I'm sticking to brokering :)
     
  15. faithjhung

    faithjhung Jr. VIP Jr. VIP Premium Member

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    Very nice method here with great potential.
    Anyway, what will I do if they have basic HTML websites? which I don't know how to install a plugin :/
    also, how will i know if it's a wordpress site?

    Sorry for the noob questions meathead.
     
  16. Heisenberg_

    Heisenberg_ Junior Member

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    search in google: keyword "powered by wordpress"
    This way you'll only find website that were made with wordpress and you can instal the plugin in 3minutes. Easy $$$
     
  17. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    There are other non-WP plugins out there. Just do a quick search.
     
  18. themidiman

    themidiman Power Member

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    Nice simple and effective method sir. Thanks for the share.

    For those who are wondering how to mass contact these people, and find sites using wordpress, you can do this rather easily with scrapebox.

    Scrape the sites using a footprint like:

    Code:
    "powered by Fast Secure Contact Form" inurl:".co.uk"
    This will bring up the contact pages for some .co.uk sites. You can then message these webmasters using the contact form by using the learning mode poster addon in scrapebox. Just teach the learning mode poster the fields in the contact form, and you're good to go.
     
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    Last edited: Jul 17, 2012
  19. ironiK

    ironiK Registered Member

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    Really creative, i can see some money in my future ;D
     
  20. Heisenberg_

    Heisenberg_ Junior Member

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    Sent about 15 emails. Asking for 25$. Let's see.