one simple tip is to make sure of is that your keywords target people that will behave appropriately for your offer. for example, don't sell a manual about cats for the keyword "dogs vs cats". sell a manual comparing dogs and cats. that kind of thing.
basic stuff, but getting the basics right is what makes the money. if it was a line on a ppc ad then i would put something like, "why cats are superior to dogs" or some such claim. then on the page tell them your product or whatever the hell it is proves how cats are better.
basic stuff, but getting the basics right is what makes the money. if it was a line on a ppc ad then i would put something like, "why cats are superior to dogs" or some such claim. then on the page tell them your product or whatever the hell it is proves how cats are better.