TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
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If you’re a freelancer, you have an agency, or you make a living selling your expertise, this post is going to show you how to multiply your business – in a brilliant but ridiculously easy way. And if you’re in SEO, it may as well be a blueprint.
In 2017, Glen Allsop from Gaps.com shared a simple offer on Facebook:
“Donate $5 to a good cause and I’ll spend five minutes auditing your website on screen, with a focus on search engine optimization.”
The offer got so popular he had to stop it after 72 hours.
Eighteen months later, he repeated the offer, but this time raised the price: $30 for a 10-minute audit. He had again an immense amount of orders. Later, he upped the price to $40.
This time, however, something interesting happened: People started to ask for more in-depth audits; in other words, upsells. The average price they sold these audits for was $5500!
They had indirectly built up a funnel to sell high-ticket audits. And it all started with a $5 audit. That model has generated 6 figures in profits.
https://gaps.com/six-figure-audits/ the whole process.
And for our SEO readers, here’s how Glen conducted the audits.
How to conduct a 10 minutes SEO audit
In 2017, Glen Allsop from Gaps.com shared a simple offer on Facebook:
“Donate $5 to a good cause and I’ll spend five minutes auditing your website on screen, with a focus on search engine optimization.”
The offer got so popular he had to stop it after 72 hours.
Eighteen months later, he repeated the offer, but this time raised the price: $30 for a 10-minute audit. He had again an immense amount of orders. Later, he upped the price to $40.
This time, however, something interesting happened: People started to ask for more in-depth audits; in other words, upsells. The average price they sold these audits for was $5500!
They had indirectly built up a funnel to sell high-ticket audits. And it all started with a $5 audit. That model has generated 6 figures in profits.
https://gaps.com/six-figure-audits/ the whole process.
And for our SEO readers, here’s how Glen conducted the audits.
How to conduct a 10 minutes SEO audit
- Clicking around a site (5 minutes): In the first half of the audit, Glen would click around the sites troubleshooting for SEOs issues as well as design and usability improvements.
- Site-Searching Google (2-3 minutes): He makes different “site: searches” on Google to find the pages that generally shouldn’t exist or be indexable. Here’s some junk he tries to identify: Articles with 2021 headlines but 2019 dates, tags that don’t match the article, demo data you may import when you install your WordPress theme.
- Finishing up in ScreamingFrog (around two minutes): Here he looks for pages missing canonical tags, pages with canonicals pointing elsewhere, pages with very short or very long title tags, and others.
