i found a EMD for a keyword of 20k monthly global searches. I made a site and all, and now I found out the 20k searches were on broad. Guess what... exact monthly searches = 0. I know this is a huge mistake, turns out I learned this lesson on my own skin... What should I do now? I just finished building up the site. i have done no SEO yet. What would you do? try ranking the site for another KW? any help would be appreciated..