Hey all,
I'm wondering if anyone knows a resource for real-time, overall Facebook Ads metrics, CPM, CPCs, etc - perhaps split by industry / niche.
For example, AdEspresso has this older report on one of their articles showing CPCs by month for 2017. I think it's quite useful since you can see how the summer months overall are good for piling on traffic, while Q4's super competitive.
Right now, I'm curious because it would be useful data to help inform when to invest in Facebook's stock, while everything's on fire right now with the coronavirus. Once CPMs start to rise again, it'd be the real litmus test that small businesses are getting back up and running, campaigns are being turned on, Facebook's collecting cheques, and their stock will rebound.
Of course, it would also be generally great to know whenever any of us are normally running campaigns.
I've never heard of an all-encompassing resource like this (I suppose Facebook's head office would be the only place with the full numbers!) but thought I'd ask anyways.
Thanks!
I'm wondering if anyone knows a resource for real-time, overall Facebook Ads metrics, CPM, CPCs, etc - perhaps split by industry / niche.
For example, AdEspresso has this older report on one of their articles showing CPCs by month for 2017. I think it's quite useful since you can see how the summer months overall are good for piling on traffic, while Q4's super competitive.
Right now, I'm curious because it would be useful data to help inform when to invest in Facebook's stock, while everything's on fire right now with the coronavirus. Once CPMs start to rise again, it'd be the real litmus test that small businesses are getting back up and running, campaigns are being turned on, Facebook's collecting cheques, and their stock will rebound.
Of course, it would also be generally great to know whenever any of us are normally running campaigns.
I've never heard of an all-encompassing resource like this (I suppose Facebook's head office would be the only place with the full numbers!) but thought I'd ask anyways.
Thanks!