Low impression share despite budget

Bing uses a different auction system than Google, so settings like match types and ad schedules may affect your impression volume more than expected.

your click through rate is dead, so bing is just hiding your ad. the platform only makes money when people click, not when you just stare at a high budget.
stop messing with your bids. just rewrite your ad titles to make them actually clickable, and the impressions will fix themselves

Powerful Tiger Ads said:

It’s been a few months, how are your ads performing now? Have you tried increasing bids or optimizing keywords?

If you can share what type of ads you’re running, I can take a closer look and give you a more specific suggestions..

Click to expand...

Yeah it’s good now, things improved after some changes.

CampaignMastermind said:

Even with enough budget, my Bing campaigns are barely showing. CTR is low, conversions zero, and impression share says less than 20%. What could be wrong?

Click to expand...

Honestly for me the issue was campaign structure. Too many keywords in one ad group made performance messy and impressions dropped.

check quality score and ad relevance first, low impression share with budget left over usually means bids too low or qs tanking you

the zero conversions part jumps out more than the impression share for me. have you confirmed your UET tag is actually firing? happens way more than people think on bing... they blame the auction when really the tag never installed right or the goal is pointing at the wrong page. run the uet tag helper and check it before touching anything else, otherwise you could fix impressions and still see zero.

for the impression share, single digit with budget left usually means your bids are under the first page estimate or qs is tanking you. bing actually shows that estimated first page bid per keyword, pull that column and compare against what you're bidding. and honestly their search volume is just thinner than google so a chunk of keywords barely get traffic no matter how clean the setup is.