Low Bounce Rate

Is having a low bounce rate good our bad?

A low bounce rate means more people visited more than 1 page on your site.

So is it a good thing to have a low bounce rate

In most cases, a low bounce rate is good. This is because bounce rate refers to the percentage of your visitors who land on your website and then exit without looking at any more pages (aka 'bouncing'). It therefore gives a good indication of the relevance and quality of your website from your visitors' perspective. A (low) bounce rate of 10 percent means that just 1 out of 10 people 'bounced' whereas a (high) bounce rate of 90% means that 9 out of 10 people bounced. A low bounce rate is good because visitors are more likely to view more pages and, in turn, click on your ads or fulfill other monetisation goals.

A low bounce rate is good. Having a high bounce rate pretty much means that someone visited your website, glanced at it and then went back to search for a different source on the subject. So you must do something right with your website layout, graphics, and content.

Imho there is no good or bad here. It just depends on what you want.

If you for example have an authority site, you want people to dig deep into your site structure and get ad impressions.

On the other hand, if you have just a simple affiliate site you may simply want people to visit your site and click on some ad. Here, a high click-through rate is the actual figure of merit - a bounce rate of 100% can be just what you want!

low bouncing rate refers that you have good content as most people visit site and other pages it good for you