Lost my money in PPC ads

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Christen01

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Hey everyone, I’m running an iGaming website, and I’ve been facing some significant losses from PPC ad networks. Despite putting in a lot of effort, the return on investment has been disappointing. I’ve tried several strategies, but it seems like I’m not getting the results I hoped for.


I’m reaching out to see if anyone here has had experience running successful campaigns in the iGaming niche or knows of ad networks that could be more effective. What strategies or ad networks have worked best for you, and how did you optimize your campaigns?


Any advice on how to turn things around and start seeing better results would be greatly appreciated!
 
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The gambling industry is one of the most competitive, you need to do a/b testing to optimize your campaigns.
 
Keyword optimization is very important, but you also need to consider cost per click and competition. Testing different ads and optimizing them properly is key to better results.
 
Christen01 said:
Hey everyone, I’m running an iGaming website, and I’ve been facing some significant losses from PPC ad networks. Despite putting in a lot of effort, the return on investment has been disappointing. I’ve tried several strategies, but it seems like I’m not getting the results I hoped for.


I’m reaching out to see if anyone here has had experience running successful campaigns in the iGaming niche or knows of ad networks that could be more effective. What strategies or ad networks have worked best for you, and how did you optimize your campaigns?


Any advice on how to turn things around and start seeing better results would be greatly appreciated!
Click to expand...
If you want fast results, use Meta Ads.
But if you're aiming for stable results (after optimizing your campaigns), you can use ad networks like Propeller, Adsterra, etc.

FourAGC said:
TikTok Ads
Click to expand...
TikTok seems impossible for gambling ads in my GEO.
 
iGaming PPC is tough — high competition and bad traffic can burn budgets fast. Try RichAds, PropellerAds, or TrafficStars — they’re more iGaming-friendly than Google/Facebook. Use pre-landers to warm up traffic, and track everything with Voluum or Bemob. Focus on Tier 1 GEOs, test creatives and funnels constantly, and don’t skip retargeting. Right combo = results.
 
Muhammad Ayaz said:
iGaming PPC is tough — high competition and bad traffic can burn budgets fast. Try RichAds, PropellerAds, or TrafficStars — they’re more iGaming-friendly than Google/Facebook. Use pre-landers to warm up traffic, and track everything with Voluum or Bemob. Focus on Tier 1 GEOs, test creatives and funnels constantly, and don’t skip retargeting. Right combo = results.
Click to expand...
Agreed. Test a few ad networks and don't forget to ask the account managers for insights or tips. Some networks have good support.
 
iGaming is tough with PPC, native ads or push with solid pre-landers usually work better, but you gotta test angles non-stop to see real ROI.
 
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