Lost my money in PPC ads

[Christen01]

Hey everyone, I’m running an iGaming website, and I’ve been facing some significant losses from PPC ad networks. Despite putting in a lot of effort, the return on investment has been disappointing. I’ve tried several strategies, but it seems like I’m not getting the results I hoped for.


I’m reaching out to see if anyone here has had experience running successful campaigns in the iGaming niche or knows of ad networks that could be more effective. What strategies or ad networks have worked best for you, and how did you optimize your campaigns?


Any advice on how to turn things around and start seeing better results would be greatly appreciated!

 

[Social Tools]

I’ve tried several strategies, but it seems like I’m not getting the results I hoped for.

Use intent keywords relevant to iGaming, while avoiding competitive or irrelevant terms

 

[sjmasku]

The gambling industry is one of the most competitive, you need to do a/b testing to optimize your campaigns.

 

[Md Sahid Mia]

Keyword optimization is very important, but you also need to consider cost per click and competition. Testing different ads and optimizing them properly is key to better results.

 

[FourAGC]

Meta Ads (Facebook, Instagram)
TikTok Ads

 

[Berinbear]

Hey everyone, I’m running an iGaming website, and I’ve been facing some significant losses from PPC ad networks. Despite putting in a lot of effort, the return on investment has been disappointing. I’ve tried several strategies, but it seems like I’m not getting the results I hoped for.


I’m reaching out to see if anyone here has had experience running successful campaigns in the iGaming niche or knows of ad networks that could be more effective. What strategies or ad networks have worked best for you, and how did you optimize your campaigns?


Any advice on how to turn things around and start seeing better results would be greatly appreciated!

If you want fast results, use Meta Ads.
But if you're aiming for stable results (after optimizing your campaigns), you can use ad networks like Propeller, Adsterra, etc.

TikTok Ads

TikTok seems impossible for gambling ads in my GEO.

 

[Muhammad Ayaz]

iGaming PPC is tough — high competition and bad traffic can burn budgets fast. Try RichAds, PropellerAds, or TrafficStars — they’re more iGaming-friendly than Google/Facebook. Use pre-landers to warm up traffic, and track everything with Voluum or Bemob. Focus on Tier 1 GEOs, test creatives and funnels constantly, and don’t skip retargeting. Right combo = results.

 

[DannyPPC]

iGaming PPC is tough — high competition and bad traffic can burn budgets fast. Try RichAds, PropellerAds, or TrafficStars — they’re more iGaming-friendly than Google/Facebook. Use pre-landers to warm up traffic, and track everything with Voluum or Bemob. Focus on Tier 1 GEOs, test creatives and funnels constantly, and don’t skip retargeting. Right combo = results.

Agreed. Test a few ad networks and don't forget to ask the account managers for insights or tips. Some networks have good support.

 

[ClicksCraft]

iGaming is tough with PPC, native ads or push with solid pre-landers usually work better, but you gotta test angles non-stop to see real ROI.