Top 20 eCPM in Adult Games: Sweden breaks into the top with $45.1
Hello, everyone! Here is the new Weekly Digest on eCPM. If you work in the Adult Games niche, now is the time to take a look at the Swedish market: the country has unexpectedly broken into the top, showing a significant result of $45.1.
Top 20 Countries by eCPM in Adult Games
- Austria — $62.7
- Poland — $59.1
- Italy — $56.1
- Denmark — $54.4
- Sweden — $45.1
- Australia — $44.6
- Thailand — $44.2
- Spain — $43.7
- United Kingdom — $42.9
- Germany — $41.8
- Switzerland — $40.1
- Netherlands — $34.9
- Russia — $32.0
- United States — $31.5
- France — $28.7
- Turkey — $22.1
- Mexico — $21.3
- Malaysia — $20.4
- Canada — $17.7
- Brazil — $16.5
Tips for affiliates working with Adult Games:
- Sweden is on the rise — test creatives for the local market.
Use the Swedish language, flags, local memes, and emphasize “European quality.” This gives you +CTR on almost all formats.
- A/B test by device and time of the day.
In Scandinavia, activity often increases in the evening and on weekends. Check it out: your traffic may show higher conversions between 5 p.m. and 11 p.m.
- Want explosive conversion?
AI-assisted creative content in provocative scenarios is your secret sauce! Proven: the more explicit the subtext, the hotter the leads!
- Keep an eye on eCPM not only in top geos.
For example, Poland and Thailand are also in the top right now — if you know how to scale, you can duplicate ad sets there, adapting to the local market. Often, eCPM is higher where competition is lower.
- Update creatives every 5–7 days (if not earlier)
The adult segment burns out quickly. If your CTR is falling, it's almost certainly time to change your creatives.
- Don't spend your entire budget up front.
Warm up your campaign, look at conversions, and disable weak placements. Sometimes you can save up to 40% of your budget through quick optimization.
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