Hello.
When talking news, a 'press release' service should be done by a professional. It may seem easy, but if you're trying to truly break a product/brand/person, you need a professional. Why? There's several metrics that need to be understood:
1) best day to release
2) what market to target
3) how to attract editors to the story, so you get news follow up
I produce NEWS. So I skip the press release part, but it is more expensive, to be honest this way. However, if you don't have the 'magnetized entry story' to draw editors in and make them want to write about you, this is the answer.
The other reason to go direct to news and skip the PR phase is TIME. Not everyone wants to wait up to 2 weeks to find out if they can get editors' attention.
A 3rd reason, on the internet, if you know how to trigger RSS feeds like PR release, you still get a lot of sites to re-post your story. I worked with a crypto brand here recently and one news post triggered 50+ RSS feeds. Can't count them all to be honest.
Made google do a lot of shuffling but in the end, he has 3 news articles showing up atop the Google News search index
And in normal Google search, his website is now #1 for his brand. And the front page of search has 3 news articles and we pushed his social media pages (FB/IG) and some reddit posts to front page.