IFTTT (pronounced
/ɪft/[4]) is a free
web-based service that people use to create chains of simple
conditional statements, called
applets. An applet is triggered by changes that occur within other web services such as
Gmail, Facebook,
Instagram, or
Pinterest.
[5] For example, an applet may send an e-mail message if the user
tweets using a hashtag, or copy a photo on Facebook to a user's archive if someone tags a user in a photo.
[6] IFTTT is an
initialism for
If This Then That.[7]
In addition to the Web-based application, IFTTT runs on
iOS and
Android. On February, 2015, IFTTT renamed their original application to
IF, and released a new suite of apps called
Do which lets users create shortcut applications and actions.
[8] As of 2015, IFTTT users created about 20 million "recipes" each day.
[9] All of the functionalities of the Do suite of apps have since been integrated into a redesigned IFTTT app.