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Local seo tricks --> What I've seen work so far

Discussion in 'White Hat SEO' started by kgrittner, Jul 9, 2013.

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  1. kgrittner

    kgrittner Junior Member

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    Local SEO has been somewhat of a mystery to me for a while although through a lot of experimentation I believe I've found a few key elements that seems to work.

    One key element are citations. You must have good citations in good places. You can use whitesparks local citation finders for this. I would suggest hiring someone off of Odesk to do this for you.

    The next thing i found is to build a page optimized for your keyword and build links to that page with the desired keyword you're targeting. (mix it up a bit)
    I found that this was a key element that i was missing as when i hired a company to do local seo for me that they built links to the target page using the kw and i went from position
    11 to position 2. They only built around 20 local citations (I had built around 100 myself). So i can only assume that it was the target links that really helped.
    These links where from a private blog network and not the typical set run in SeNuke.

    I also noticed that by adding a picture with the desired kw in the alt text in multiple pages helps also. I believe this helps as it gives more of a site relevance to Google.
    Which is something that makes sense to me as what and how would google determine which local KW to rank you for.

    I believe that Google thinks like this:
    Prove to me that you're a real business --> Done by local citations as this takes a lot of time to do and cannot easily be automated.
    Ok what KW should i rank you for --> This is done by looking at the sites overall relevance. Which is calculated through normal means.
    How popular are you for these KW --> This is done by building links to the targeted page with the target kw, Also done by comments left on the Google+ page and possibly the KW in the comments


    This is just what i've found so far. Everything changes though.
    Let me know what you guys think about this. If there's anything that you can think of that will help let me know.
     
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  2. ntlekt

    ntlekt Newbie

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    Thanks for the info. I just started playing around with this. Does running an adwords or adwords express campaign help local SEO in any way?
     
  3. jackasss

    jackasss Newbie

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    Thumbs up for the info.
     
  4. Rua999

    Rua999 Power Member

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    Build links with your targeted keyword as achor text?!

    Who would have thought it..
     
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  5. GiorgioB

    GiorgioB Supreme Member

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    what exactly do you mean by 'citations'? could you go deeper a bit plz?
     
  6. kgrittner

    kgrittner Junior Member

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    A citation is when you sign up for a site like Yellowpages dot com
    What's important here is to MAKE SURE that your NAP (Name, address, Phone#) are all the same. A little change in either one of these will result in google seeing
    it as a separate business.

    Pretty much what you need is around 50-150 citations for your business then build a target page optimized with your kw, then pay someone on here to send some links from a private blog network to that page. Also on other pages or in the header or footer add an image with the alt text with the target kw you want. This works do to what i believe is site relevance which google will need to determain what local kw to rank for. A page could have many pages all about many different things so having something repeat many times throughout the page will let google know what you're about. Although this is not enough alone you must prove that you are more popular than your competitors. Hence the links to the target page.

    Getting comments to your google+ page will also help establish that you're a real business and also popular. This and optimizing your google+ page (DO NOT OVER STUFF WITH KW) maybe 1-3 kw is plenty
    the rest will be determined by the elements listed above.

    So in other words a citation is anything where your NAP appears. This can be done in local directories or even in a post on another blog or website.
    Use whitesparks to do this, and pay someone on odesk to use it. You should only have to pay $1-$2 an hour for this. Make sure you tell them not to submit to paid directories.
    I also suggest setting them up their own email with your sites address on it as some sites will not let you submit unless your email ends with the one you're promoting.

    I hope this clears somethings up. And please keep in mind that this is just what i've found to work so far. It may change as I improve.
     
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  7. kgrittner

    kgrittner Junior Member

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    Something else that works very well to get images ranking in google serps and in images search results is something called Siloing.
    I have been using it to great success. It will take some more effort in site structure and design though

    Most people only have their image folder named Images/... Remember google is a machine it need kw to determine what things are. So help her out (I've decided that google must be a girl because it wont even let you finish a sentence without giving you suggestions)

    What if you started naming things like this -->
    Images-->
    -- Bass-Fishing (folder)
    ---- Bass-Fishing-Poles
    ---- Bass-Fishing-Lures

    --(Image) Bass-Fishing (it is suggested to use dashed for separation) S exchange could be seen as sex change also

    And so on structure everything so google at every step knows what it is. You will see it rank fast. I even pulled images already ranking #1-#10 on google images
    put them into this kind of structure and saw them outrank the old ones and the old ones even disappeared leaving only mine. In the serp results I saw 2-3 of my images
    out of the available 5 for some areas. Keep in mind that the rankings also depend a lot on click through rate.
     
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  8. idwarfi

    idwarfi Newbie

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    any additional information on how to rank higher on google for a MNS (10 Articles) ?

    software, websites, backlink services, ect... PM or reply
     
  9. muscleteen

    muscleteen Regular Member

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    Here are some places where you can get those citations (from SearchEngineLand.com):

    • Yelp
    • Superpages
    • City Search
    • Urban Spoon and OpenTable (for restaurants)
    • Yellow Pages
    • Angie?s List
    • Express Update USA (formally infoUSA)
    • Yahoo Local
    • Trip Advisor
    • Merchant Circle
    • Dex Knows
    • Insider Pages
    • Localeze
    • Shop City
    • Judy?s Book
    • Yellow Bot
    • Kudzo


    Also, signing up for Google Places will help.
     
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  10. sputnik11

    sputnik11 Junior Member

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    LOL - my thoughts exactly.
     
  11. muscleteen

    muscleteen Regular Member

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    You've just earned some rep from MuScLeTeeN...
     
    Last edited: Jul 10, 2013
  12. sputnik11

    sputnik11 Junior Member

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    Occupation:
    International Man of Mystery
    Location:
    OC-SoCal
    Or you could just get it done for you at approx. $3 a crack

    http://www.brightlocal.com/seo-tools/citation-burst/

    Citation Burst form Bright Local

    Additionally, thought this thread was about ranking the google local PLACES page [ G+ ] like so:

    http://screencast.com/t/wyzaJuf40

    Otherwise Local SEO - is just same old organic seo - links build for your terms to the right pages on the $$4 site and rank it like everything else.

    Citations are known to assist in ranking the local + pages from google i nthe 7 box or whatev they call it now into spots A-G higher.
     
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  13. kgrittner

    kgrittner Junior Member

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    Wow the brightlocl.com seems to be the way to go in my opinion
     
  14. randybishop

    randybishop Senior Member

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    This is some awesome information!
    Is this possible to do in wordpress? The reason I ask is because wordpress has it's own weird image folder structure, it creates folders on it's own.
     
  15. Balthazshar

    Balthazshar Junior Member

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    $3 per citation in BrightLocal is crazy expensive. Use these guys, I have used them before for my local projects:

    Code:
    http://seoserviceagents.com/ordering-page.html
     
  16. ceosam

    ceosam BANNED BANNED

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    3 dollars is CRAZY expensive to you??? Maybe you should get a 9 to 5 my friend. Your in the wrong business. :thinking:

     
  17. Techxan

    Techxan Elite Member

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    I get $10 per citation in groups of five.
     
  18. freelanceronline

    freelanceronline Junior Member Premium Member

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    Occupation:
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    its all about niche and avoiding dupes and claiming and removing dupes and creating new with correct NAP. Manual work is good rather than brightlocal which is expensive and not quality wise good. contact me for cheap rates of citations submission.
     
  19. tippfein

    tippfein Newbie

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    Thank you for the insights! I have 2 question though, even though this post is a year old, but maybe some guys here can help:

    1) You speak about Local SEO, but you mention something about going from#11 to #2. As far as I know, local SEO has only 3-7 spots (Google map). So you are probably talking about organic SEO, right?
    2) The part about "build a page optimized for your keyword and build links to that page with the desired keyword you're targeting" - if I have a company offering one service, for example rent a car in X City, the main page would already be optimized for this keyword. Do I need to create another page targeting the same keyword (rent a car + location) in order to get some Local SEO exposure?

    Thanks in advance!
     
  20. jxiong2012

    jxiong2012 Regular Member

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    Approx how many PBN links did you get to your site? Do you know if they were niche related , how many OBL, and do you happen to know the average DA/PA of the sites? This information would be greatly appreciated!